I was asked to sit on a panel about Web Analytics at the Ultra Light Startup event.

Which was great fun and actually spurred a really good debate. Usually, when a panel about analytics is put together, its all about enterprise, but this was just about the opposite! How refreshing.

Debating the fact that most analytics resources are written towards operators of very high-traffic sites. That said, What techniques are important to know and apply at a startup?

The event as described by Business Week - ”Ultra Light Startups was founded 10 months ago by Graham Lawlor, a tall, blond 35-year-old who used to work on technology projects in the financial sector. As Lawlor says repeatedly throughout the night, the group is set up exclusively for entrepreneurs. Venture capitalists or large businesses trying to sell services are strictly forbidden. Lawlor wants entrepreneurs to be able to share freely their advice for starting companies on the cheap and keeping as much control as possible.”

Joshua Russak did great post about the event over at his blog and the two pictures above are his. Thanks! :-)

He also did an appetizer of a video; that you might find entertaining (and perhaps even inspiring). The panelist from the left are Dennis, Marshall and Bryan.

Anywho.. if you are in New York and like the entrepreneurial spirit, you should definitely go. The atmosphere is great and the location is super (6 blocks from my house).

Cheers :-)
dennis