23

Apr

By Dennis R. Mortensen
12 comments
Vendors selected for the Forrester Web Analytics Wave 2009

Forrester Research is updating their Web Analytics Wave Research from 2007, which back then evaluated the strengths and weaknesses of eight Enterprise Web analytics products against 127 criteria. 8 Web Analytics vendors have been chosen for the new 2009 report – and I am happy to let you know that Yahoo! and our product Yahoo! Web Analytics is included. This is great validation for YWA in regards to the positioning as a Enterprise Analytics tool, and it positively solidify the positive comments from the CMS Research document: Yahoo! Web Analytics Leaps Ahead of Google Analytics for Enterprise Use.

The (2009) current 8 enterprise analytics players according to Forrester are:

  • Omniture
  • Coremetrics
  • Webtrends
  • Unica
  • Nedstat
  • Xiti
  • Google
  • Yahoo

Let me include the 2007 status, so you have an understanding of who left and who entered. The new report, which is headed by John Lovett, will arrive (if on schedule) in July 2009. I for one am super excited to see the output of the report and I strongly suggest you go find it when published.

forrester-analytics-wave-20

The Forrester Wave™: Web Analytics, Q3 2007
Forrester evaluated the strengths and weaknesses of eight top Web analytics products against 127 criteria. Coremetrics came out as a Leader, with a product suite that balances power, usability, and strong customer service for firms that want a partner, not just a vendor — especially in retail, travel, financial services, and media. Our analysis revealed that Omniture, Unica, Visual Sciences Visual Site, and WebTrends are also Leaders in the market by virtue of their powerful, complex platforms for enterprises with specialized data needs and a dedicated Web analytics team. Visual Sciences HBX is a Strong Performer, with one of the best user interfaces we saw and the option to overcome feature limitations by adding HBX Visual Workstation, a version of Visual Sciences’ advanced data analysis tool for HBX clients. Both ClickTracks and Google Analytics are Contenders, offering streamlined reporting, some of the industry’s best data visualizations, and a few analysis tools at a low price — a good choice for small to midsized businesses, departments within large enterprises, and anyone just getting started with Web analytics.

Cheers :-)
@dennismortensen

  • Jen

    Ooh, I love seeing Nedstat and Xiti on there too. It’s great that we are in a world that changes so frequently and rewards merit in newcomers. “Democratic” I suppose is the word? I could be naive – just one girl’s impression :)

  • http://visualrevenue.com/blog Dennis R. Mortensen

    Hey Jen,

    I couldn’t agree more and I think it is absolutely wonderful to see a bit of European flavor in that list. – and perhaps Democratic is the word. :-)

    Cheers
    dennis

  • http://www.atinternet.com Nicolas Babin

    I would just like to add that the Forrester report will cover AT Internet, the publisher of the free XiTi tool and of Analyzer II, the high end solution. The report will not cover the free XiTi tool but will only focus on the Analyzer II suite of products.
    AT Internet had a major rebranding exercise and this is what Forrester will cover.

  • Tor Fitje

    Hi Dennis,

    Will Forrester evaluate the comming YWA 5.0 version or will it be the version that is running today?

    Kindly
    Tor

  • http://visualrevenue.com/blog Dennis R. Mortensen

    Hey Tor,

    Yahoo! is to present the upcoming Yahoo! Web Analytics version 9.5 (which hold the new v5 tracking code)

    Cheers
    d.

  • http://visualrevenue.com/blog Dennis R. Mortensen

    Hi Nicolas,

    Thank you for clarifying the AT Internet inclusion. Forrester actually DID call it AT Internet on the call we both participated in – for some reason it is still called XiTi in my head. I’ll however make an effort from now on to name it correctly.

    have a great weekend
    dennis :-)

  • http://www.linkedin.com/in/aureliepols Aurelie Pols

    Hi Dennis,

    Must confess to still calling Y!WA IT.
    Hip, hip, Europe, great news!
    Interesting times, hope all is well & see you in SJ?

    Aurélie

  • http://visualrevenue.com/blog Dennis R. Mortensen

    Hey Aurelie

    >>Must confess to still calling Y!WA IT.
    I actually take that as a compliment – that our tiny IT marketing budget worked to the extent of people not just forgetting the name. he he.

    >>Interesting times, hope all is well & see you in SJ?
    Of course!

    Cheers
    d. :-)

  • http://www.showmeanalytics.com angie

    Dennis, I’m happy to report that Nedstat also participated in the WAA Standards vendor matrix response, so we’ll have a little European flavor there, too. I’m presenting results at SJ on Tuesday.

  • http://visualrevenue.com/blog Dennis R. Mortensen

    Hey Angie,

    Which is just perfect. We don’t want to be perceived as too US centric within the WAA.
    - as that is simply not the case.

    Cheers
    d. :-)

  • http://www.twitter.com/digdeep narbeh

    Hi Dennis,

    We recently had the opportunity to review Site Intelligence http://www.site-intelligence.com/ and am wondering why this product didn’t get a mention?

    Using Omniture at an enterprise level, have to admit, the SI model has really impressed us.

    Are you familiar with SI?

    Your wisdom would be greatly appreciated :)

  • http://visualrevenue.com/blog Dennis R. Mortensen

    Hi Narbeh,

    Wisdom, might to be too grand a word, for my input. BUT don’t apply any negative value to them not being in the Forrester report, which tends to be very north American in focus. Furthermore, site intelligence is slightly off from “traditional” vendors in their approach to web analytics. Which by the way, I think is refreshing, and I would not hesitate in endorsing the tool as a very valid choice for a RFP.

    cheers
    d.