I know that the last few posts have been light on analytics insight and more focused on news related information, my apologies, but there are a few points I would like to share about #YWA over next months.

Today, just a simple note, for those who didn’t spot it yet, that the Web Analytics space have had bit of a shift in Japan.

• Yahoo! Web Analytics launched in Japan
• Digital Forest acquired by NTT Com

I think this is great news and I am generally happy to see any market and its individual actors move towards data driven decision models. Even though I completely agree, that it is always about the people, we have seen again and again, that having the right tools available can kick-start the process.

I am in particularly happy, as I spent time in Tokyo speaking and presenting, then IndexTools, now Yahoo! Web Analytics, to the fine folks a Yahoo! Japan. Furthermore, I actually participated in a round table debate at Emetrics with the head of Digital Forest a few years back, so all the best to them. This is all good news.

I am unaware of the actual Google Analytics penetration in Japan (please enlighten me), which might be very different from the otherwise dominant position they have elsewhere in the world. As in Japan, the story is very much different, Yahoo! remain the top search engine, according to the latest comScore data, and are even growing faster. Fascinating, isn’t it?

And then there was TWO! Eric ;-)

Cheers
dennis :-)