Comments on: Tomorrows Web Analytics Technology and Usage http://visualrevenue.com/blog/2009/05/tomorrows-web-analytics-technology-and-usage.html Increasing Front Page Performance for Online Media Wed, 02 May 2012 17:54:28 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Video keynote Dennis Mortensen (web analytics congres) - Webanalisten.nl http://visualrevenue.com/blog/2009/05/tomorrows-web-analytics-technology-and-usage.html#comment-203345 Video keynote Dennis Mortensen (web analytics congres) - Webanalisten.nl Sun, 18 Mar 2012 19:51:36 +0000 http://visualrevenue.com/blog/?p=329#comment-203345 [...] zijn keynote gaf Dennis een blik op de toekomst van web analytics tools en het gebruik hiervan. Jeroen Langendam deed hier eerder op dit blog uitgebreid verslag van. De [...] [...] zijn keynote gaf Dennis een blik op de toekomst van web analytics tools en het gebruik hiervan. Jeroen Langendam deed hier eerder op dit blog uitgebreid verslag van. De [...]

]]> By: This Weeks Must Reads in Internet Marketing | rapid-DEV.net http://visualrevenue.com/blog/2009/05/tomorrows-web-analytics-technology-and-usage.html#comment-49030 This Weeks Must Reads in Internet Marketing | rapid-DEV.net Mon, 15 Jun 2009 06:29:24 +0000 http://visualrevenue.com/blog/?p=329#comment-49030 [...] Tomorrows Web Analytics Technology and Usage - Visual Revenue [...] [...] Tomorrows Web Analytics Technology and Usage – Visual Revenue [...]

]]> By: Dennis R. Mortensen http://visualrevenue.com/blog/2009/05/tomorrows-web-analytics-technology-and-usage.html#comment-48242 Dennis R. Mortensen Wed, 10 Jun 2009 21:02:29 +0000 http://visualrevenue.com/blog/?p=329#comment-48242 Hey Jake, I believe this is a "Collect Data" issue and that we (as an industry) are actively working on it, such as you describe with Coremetrics profiles. I do agree that this is far from solved, but I also have to say that I believe that this is well understood and something where we will see a slow evolution on - and not a revolution from what we do today. Thank you very much for the thoughtful comment. cheers d. Hey Jake,

I believe this is a “Collect Data” issue and that we (as an industry) are actively working on it, such as you describe with Coremetrics profiles. I do agree that this is far from solved, but I also have to say that I believe that this is well understood and something where we will see a slow evolution on – and not a revolution from what we do today.

Thank you very much for the thoughtful comment.

cheers
d.

]]> By: jwinter http://visualrevenue.com/blog/2009/05/tomorrows-web-analytics-technology-and-usage.html#comment-48236 jwinter Wed, 10 Jun 2009 19:58:11 +0000 http://visualrevenue.com/blog/?p=329#comment-48236 What about tying data together to give a more complete view of a visitor? Similar to what some Campaign Management tools and I believe Coremetrics tries to do with it's LIVE profiles. I think there's a lot of growth available there. Being able to link sessions together more effectively - across cookies and devices. There's a lot of value in being able to more accurately create a profile of a visitor over long periods of time. What about tying data together to give a more complete view of a visitor? Similar to what some Campaign Management tools and I believe Coremetrics tries to do with it’s LIVE profiles. I think there’s a lot of growth available there. Being able to link sessions together more effectively – across cookies and devices. There’s a lot of value in being able to more accurately create a profile of a visitor over long periods of time.

]]> By: Dennis R. Mortensen http://visualrevenue.com/blog/2009/05/tomorrows-web-analytics-technology-and-usage.html#comment-47079 Dennis R. Mortensen Mon, 01 Jun 2009 18:45:26 +0000 http://visualrevenue.com/blog/?p=329#comment-47079 Hi jlbraaten, I don’t believe we can (or should) cut the human out of the loop, I do however think machines (recommendation and finally automation) can do some tasks better and more efficient. So I believe we essentially agree. Cheers d. :-) Hi jlbraaten,

I don’t believe we can (or should) cut the human out of the loop, I do however think machines (recommendation and finally automation) can do some tasks better and more efficient. So I believe we essentially agree.

Cheers
d. :-)

]]> By: jlbraaten http://visualrevenue.com/blog/2009/05/tomorrows-web-analytics-technology-and-usage.html#comment-47077 jlbraaten Mon, 01 Jun 2009 18:03:46 +0000 http://visualrevenue.com/blog/?p=329#comment-47077 We're just to the point where the HiPPO's (to quote Kaushik) are truly starting to care about analytics. My hope is that recommendation/automation isn't TOO good that it makes us forget what we're looking at. We’re just to the point where the HiPPO’s (to quote Kaushik) are truly starting to care about analytics. My hope is that recommendation/automation isn’t TOO good that it makes us forget what we’re looking at.

]]> By: Dennis R. Mortensen http://visualrevenue.com/blog/2009/05/tomorrows-web-analytics-technology-and-usage.html#comment-46421 Dennis R. Mortensen Thu, 28 May 2009 14:27:25 +0000 http://visualrevenue.com/blog/?p=329#comment-46421 Hey Sergio, Good to hear from you and thank you very much for your input. AND it makes a lot of sense! When I talk about recommendation and automation, I don't necessarily see this as something that HAVE to end up in a web analytics tool. This could very much be the CMS system, as you say. Cheers d. :-) Hey Sergio,

Good to hear from you and thank you very much for your input. AND it makes a lot of sense!
When I talk about recommendation and automation, I don’t necessarily see this as something that HAVE to end up in a web analytics tool. This could very much be the CMS system, as you say.

Cheers
d. :-)

]]> By: Sergio Maldonado http://visualrevenue.com/blog/2009/05/tomorrows-web-analytics-technology-and-usage.html#comment-45939 Sergio Maldonado Mon, 25 May 2009 21:18:46 +0000 http://visualrevenue.com/blog/?p=329#comment-45939 Hi, Dennis I agree on the general division between collecting, reporting and looking for insights. As for the next steps, I do not think they will break so happily from these. As reporting becomes more closely connected to our business needs (thanks to APIs, properly defined scorecards and data integration), recommendations can certainly be automated at that level (btw, I totally agree on this: No login/password to a measurement tool's own interface for any business user). Regarding automation, except for Online Campaign Management (no small thing), I think it is the result of other disciplines' evolution. Meaning: Whatever segmentation we manage to obtain through Web Analytics will be integrated into a CMS, for instance. On the other hand, I think the next steps could be web mining, advanced data visualization and the dissolution of Web Analytics individual "missions" into multiple tasks that separately join a variety of mature decision-making processes. If that makes any sense :) Greetings from Spain Hi, Dennis

I agree on the general division between collecting, reporting and looking for insights. As for the next steps, I do not think they will break so happily from these.

As reporting becomes more closely connected to our business needs (thanks to APIs, properly defined scorecards and data integration), recommendations can certainly be automated at that level (btw, I totally agree on this: No login/password to a measurement tool’s own interface for any business user).

Regarding automation, except for Online Campaign Management (no small thing), I think it is the result of other disciplines’ evolution. Meaning: Whatever segmentation we manage to obtain through Web Analytics will be integrated into a CMS, for instance.

On the other hand, I think the next steps could be web mining, advanced data visualization and the dissolution of Web Analytics individual “missions” into multiple tasks that separately join a variety of mature decision-making processes.

If that makes any sense :)

Greetings from Spain

]]> By: Dennis R. Mortensen http://visualrevenue.com/blog/2009/05/tomorrows-web-analytics-technology-and-usage.html#comment-45396 Dennis R. Mortensen Fri, 22 May 2009 13:05:54 +0000 http://visualrevenue.com/blog/?p=329#comment-45396 Hey Daniel, Hey Jan, Good to hear from you, and I guess I'll see you shortly then. :-) have a great weekend and then I'll move from New Amsterdam to Old Amsterdam on Tuesday. Cheers d. Hey Daniel, Hey Jan,

Good to hear from you, and I guess I’ll see you shortly then. :-)
have a great weekend and then I’ll move from New Amsterdam to Old Amsterdam on Tuesday.

Cheers
d.

]]> By: Jan de Vries http://visualrevenue.com/blog/2009/05/tomorrows-web-analytics-technology-and-usage.html#comment-45366 Jan de Vries Fri, 22 May 2009 10:11:47 +0000 http://visualrevenue.com/blog/?p=329#comment-45366 Hello Dennis, Looking forward to meet je next thuesday in Amsterdam. Automated is one of the things i strongely believe in. Real time alerts, actions or compliments :) based on data in your organisation. See u in Amsterdam, Greetz Jan Hello Dennis,

Looking forward to meet je next thuesday in Amsterdam. Automated is one of the things i strongely believe in. Real time alerts, actions or compliments :) based on data in your organisation.

See u in Amsterdam,

Greetz

Jan

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