I recorded a 30+ minute DEMO (screencast) of YWA version 9.5 the other day – and am publishing the outcome of that in this post. The tone of the Video is less advert-like and much more educational; or this is at least something I tried to capture. I believe the video is a great appetizer for how we approach web analytics from a feature point of view – and if you are not yet fully comfortable with YWA, I am most confident this video will shine some light on the product.

Optimizing for better online conversion is, for the most part, something we do by examining our content and its layout, such as landing pages and immediate pages in our funnels – and hopefully applying some sort of testing methodology. This is a standard practice I most certainly agree upon, but I also believe that one needs to look outside this, sometimes, closed loop of pages. I suggest that you try using a Page Revenue Participation metric for your next Optimization routine.