This is a network of third party companies with expertise in deriving insight from Web Analytics AND deploying Yahoo! Web Analytics in particular. The purpose of this network is amongst other things to help our clients get the best out of the tool – and hopefully also help us spread the gospel of YWA. It might even alleviate the stress on my personal in-box!

It would appear that cookies can be seen to make life easier and that this convenience outweighs most of the worries those in this particular survey group suffer. Visitor choice is key – if someone chooses to visit a particular site, they choose to accept cookies from that site in order to make that site work better. However, this consent does not necessarily extend past that particular domain. So, cookies are good as long as they’re not bad.

I’ve create a setup where we use Web Analytics Metric Alerts to illuminate a set of organic Search Phrase Opportunities. There is a whole industry dedicated to keyword research and insight, which I think is just splendid. Alerts is not to replace any of that, this is more to show you how a simple thing like alerts can create a lot of value inside your organization; which is interesting, if you don’t necessarily have a full-time analyst work your data day and night.

It seems like I’m in a jolly summer VIDEO mode. :-)

@widgetgirl did a post which includes a VIDEO of The Analytics Food Chain panel we did at the OMMA Metrics & Measurement conference in New York on June 9th. Enjoy! (Panel: Monster, Yahoo!, Razorfish, Hitwise and Neo@Ogilvy)