The Analytics Food Chain – Panel from OMMA Metrics & Measurement – VIDEO

- by Dennis R. Mortensen. Friday, July 10, 2009 email  print   share

Hmm.. :-)  It seems like I’m in a jolly summer VIDEO mode. @widgetgirl did a post which includes a VIDEO of The Analytics Food Chain panel we did at the OMMA Metrics & Measurement conference in New York on June 9th.

You can go to the original post here: http://widgetanalytics.wordpress.com/2009/07/08/the-analytics-food-chain-panel-from-omma-metrics-measurement/

I embedded the video below; for your entertainment:

Panel: Monster, Yahoo!, Razorfish, Hitwise and Neo@Ogilvy.

Cheers :-)
/ Dennis Mortensen (@dennismortensen)

Tags: Dennis R. Mortensen, Judah Philips, OMMA, widgetgirl

3 Comments:

1. The Analytics Food Chain « Datarati :: Will Scully-Power :: Data, Analytics & Optimisation in the World of Advertising! Says:
   July 11th, 2009 at 2:33

   [...] http://visualrevenue.com/blog/2009/07/the-analytics-food-chain-omma-video.html Leave a Comment No Comments Yet so far Leave a comment RSS feed for comments on this post. [...]

2. Matt Lillig Says:
   July 15th, 2009 at 14:51

   Dennis,

   Good comment on attribution. I’m not down for standardization for attribution either. I’m down for differentiation. Differentiation is what sets one competitor from another.

3. Dennis R. Mortensen Says:
   July 15th, 2009 at 15:37

   Well spotted Matt,

   ..and happy to hear that we are on the same page. :-)

   cheers
   d.

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