LAUNCH: Yahoo! Web Analytics Consultant Network
Today, we are launching the Yahoo! Web Analytics Consultant Network (YWACN).
I don’t know about you, but I personally think this is beyond exciting, and I am thrilled to see us take this (almost) final step towards full integration into Yahoo!
What is YWACN?
This is a network of third party companies with expertise in deriving insight from Web Analytics AND deploying Yahoo! Web Analytics in particular. The purpose of this network is amongst other things to help our clients get the best out of the tool - and hopefully also help us spread the gospel of YWA. It might even alleviate the stress on my personal in-box!
You are more than welcome to compare this in idea to the GAAC network - there, I’ve said it! :-)
Who are the Consultants?
A lot of the consultants are legacy IndexTools partners - and thus a bunch of folks who have years and years of experience in the actual technology, from before we turned purple. They are… drum roll please:
countquest.se, tribal-im.com, nordicemarketing.com, receptional.com, naviatech.fi, netvantagemarketing.com, e-dialog.at, Leads2Business.nl, milesbennett.co.uk, tricomb2b.com, sems.it, explido.de, booming.de, latitudegroup.com, emerite.cz, astrups.com, snowvalley.com, b-found.no, epsilonium.com, netprofiler.nl, acronym.com, networkintellect.com, coloradowebsolutions.com, contentmetrics.de, deducta.dk, eformation.de, e-interactive.es, eurorscg-riley.co.uk, engineready.com, inflow.dk, intellignos.com, onetomarket.nl, lbigroup.be, positive-thinking.co.uk, stonetemple.com, sundancemedia.ca, webcertain.com, studiocappello.it, zunch.com and creuna.dk.
We even added a few additional rock stars to that:
webanalyticsdemystified.com, semphonic.com, stratigent.com, sapient.com, purpleclick.com, thesedays.com, bitbang.it and insightr.com.
48 YWACN partners all in all - and you should be able to see a full list of YWACN partners on the YWA site. CALL them today, email them, tweet them .. heck, invite them out for dinner, they deserve it! (if you haven’t noticed, they are your new best friends)
Can I join?
Perhaps ;-) If you really excel in the field of web analytics and truly are one of those consultancies that help derive actionable insights from web analytics for your customers - we would love to hear from you. In return and as a Member of this exclusive, global professional network of Yahoo! Web Analytics consultants you will receive a number of benefits, this including:
- Yahoo! Web Analytics FREE account creation rights (This is sexy eh?)
- Listing on Yahoo!’s Consultant Network web page
- Potential client referrals from the Yahoo! Sales team
- Exclusive “Yahoo! Web Analytics Consultant Network” icon for display on your website
- Premium levels of technical support and access to a partner portal
- Access to an exclusive YWACN forum to share ideas and technical tips with other top analysts worldwide
- Unique opportunities to work with Yahoo! to provide trainings, books and speaking engagements
Go have a look at the criteria for becoming a member of the Yahoo! Web Analytics Consultant Network on the web site.
YWACN Links: (..and partners; send me your blog posts if I didn’t catch’em)
- Netvantage - now a member of the Yahoo Web Analytics Consultant Network
- Yahoo! Web Analytics Consultant Network, Nordic eMarketing accepted
- Receptional. Yahoo Web Analytics Consultant Network
- Insightr joins the Yahoo! Web Analytics Consultant Network (YWACN)
- Tribal is nu ook Yahoo! Web Analytics Consultant
- Onetomarket toegelaten tot Yahoo! Web Analytics Consultant Network
- ..
Cheers :-)
/ Dennis R. Mortensen (@dennismortensen)
Appendix: The Official Message as emailed to folks
Thanks for your interest in Yahoo! Web Analytics. We’re excited to inform you about the launch of our Yahoo! Web Analytics Consultant Network (YWACN)
YWACN is a network of independent third-party analytics specialists who can help provide analytics consulting services. The specialists in the network have been approved by Yahoo! to help our valued customers. The breadth of experience of YWACN members, and their knowledge of Yahoo! Web Analytics, makes them uniquely qualified to provide expert assistance in analytics planning, implementation and usage.
Whether you’re a large organization or a small ecommerce merchant, you can expect to benefit from a more intelligent leveraging of analytics with YWACN. The consultants in the network can help increase your qualified website traffic, achieve more conversions and sales, and see a better overall ROI.
To learn more about YWACN members, click here. Also, you can look for consultants with the YWACN member emblem.


July 29th, 2009 at 0:37
Congratulations Dennis!!!
I am so thrilled for the YWA team!
The WA space is still so nascent. This commitment by Yahoo! will be absolutely helpful in spreading the data gospel.
-Avinash.
July 29th, 2009 at 0:42
Some days, I actually believe that we (the WA industry) might help, if even just a little, in moving organizations towards something that rhymes with DATA DRIVEN!! :-)
thank you for the thumbs up Avinash
cheers
d.
July 29th, 2009 at 1:00
Felicidades Dennis! Congratulations Dennis!
I wish you and your YWACN the best. It is great to be “purple” now :)
My best wishes,
Elena Enriquez
July 29th, 2009 at 1:17
thanks Elena,
..and you should go apply once the link above is activated later tonight! :-) (credit should go to Charlie, Stefan, Edit, Darr, Richard…)
you are absolutely right, purple isnt that bad afterall
cheers
d.
July 29th, 2009 at 1:49
[...] creators of IndexTools - that is now Yahoo! Web Analytics, gave me the news, first, tonight that LAUNCH: Yahoo! Web Analytics Consultant Network - see his statement on his own blog, Visual Revenue, below: Today, we are launching the Yahoo! Web [...]
July 29th, 2009 at 2:36
Dennis — my congratulations to you and the whole YWA team for getting an amazing product developed, launched, and now, supported with a world-class team of experts!
I’m very happy to see the power of YWA being unleashed on the world of Web Analytics, and I know that as analysts who drive better decision-making, we’ll all be better off with the availability of such a great analytics solution to add to our arsenal.
Looking forward to the inevitable flood of messages in the Web Analytics Forum, too — let’s get this party started! ;-)
WDave Rhee, WAForum Moderator
July 29th, 2009 at 2:52
[...] Mortensen offentliggjorde det nye netværk på hans blog, hvor du kan læse [...]
July 29th, 2009 at 2:58
Thank you Dennis for your kind words! : )
And thank you for accepting Naviatech as a partner. I hope we will get more action with Yahoo! web analytics in Finland. And especially data driven actions with our customers. ; )
I will write about this little later to my blog. You can follow me on Twitter: @mertanen
Cheers and thanks again!
/Pete
July 29th, 2009 at 3:00
Hi Dennis
Great news ;-)
I think it is interesting to take a look on how the different countries are represented. Denmark, the small country in Europe, are 6,25% of the entire network. Germany looks like quite a bid as well. Does the network share match the use of Yahoo! Search?
I look forward to continuously working with Yahoo! Web Analytics :-)
Cheers to you, Dennis
July 29th, 2009 at 4:21
Congratulations Dennis.
This is great news for companies using Yahoo! Web Analytics, now they can find seriously and professionals consultants to work with.
All the best,
Løjmann
July 29th, 2009 at 4:39
Thanks Dennis,
time to apply ;-)
Best,
Julien
July 29th, 2009 at 5:32
Great Stuff Mate
Looking forward to getting into this one and being more involved in YWA. Maybe one day a consultant!
Catch up soon
Jon
July 29th, 2009 at 5:55
Great to be on board and looking forward working with all of our new and future happy clients! It’s also super to see that Avinash Kaushik is happy. That makes us at Nordic even happier. Gott stuff.
July 29th, 2009 at 5:58
On a more personal note! Con. grats Dennis, Charlie, Edit and the rest of the Indextools team I think you are in good hands and looking forward being part of the YWA evangelists.
July 29th, 2009 at 8:11
Congrats Dennis. I may be asking a question that I could have the answer to when those pages are up…but will individuals be able to join the YWACN or will it be like GAAC where you have to be a “proper company”?
July 29th, 2009 at 8:12
Also, does buying the book help? :)
July 29th, 2009 at 8:23
Hi Kamal!
The book is great. If you want to know the insights of YWA Denni’s book is the best partner!
Elena
July 29th, 2009 at 9:28
[...] Dennis has announced that Yahoo! launched the Yahoo! Web Analytics Consultant Network which is a network of third party companies with expertise in deriving insight from Web Analytics [...]
July 29th, 2009 at 9:51
Hi Dennis! Congratulations from Argentina!
We at Intellignos are really proud of being a member of the YWACN. It’s a great and powerful platform, and we’re excited at the things it enable us to do. But, most important, we’re very grateful for the support that you, Victor Vega and the rest of the YWA team gave us. It’s great working with you guys. Congratulations for all the hard work that this integration meant, and for getting there successfully!
Looking forward to spreading the word!
July 29th, 2009 at 11:29
Hi Elena,
I’ve already got the book and am definitely happy with it; I was just wondering if it has any effect in being able to join the YWACN :)
Thanks
Kamal
July 29th, 2009 at 19:17
[...] of IndexTools – that is now Yahoo! Web Analytics, gave me the news, first, tonight that LAUNCH: Yahoo! Web Analytics Consultant Network – see his statement on his own blog, Visual Revenue, below: Today, we are launching the [...]
July 29th, 2009 at 22:05
Hi Elena and Kamal,
buying the book is good Karma - AND with good karma comes great partnerships ;-)
(thanks for the nice endorsement Elena)
Cheers
d.
July 29th, 2009 at 22:09
Hej Jacob,
>>Does the network share match the use of Yahoo! Search?
Nope!
Cheers
dennis :-)
July 30th, 2009 at 3:44
[...] zelf waren steeds meer wijzigingen te bespeuren. Dennis Mortensen maakte gisteren op zijn blog Visual Revenue dan ook wereldkundig dat de integratie bijna helemaal rond [...]
July 30th, 2009 at 4:07
[...] R. Mortensen, Director Data Insights bei Yahoo!, wirbt in seinem Blog VisulaRevenue für die Mitglieder des neuen Netzwerks: “Call them today, email them, tweet them … [...]
July 31st, 2009 at 7:16
[...] Med stor glæde kan vi berette at Deducta er blevet en del af det nye Yahoo! Web Analytics Consultant Network. Netværket er en samling af kompetente virksomheder i hele verden i forhold til implementering og brug af Yahoo! Web Analytics. Læs Dennis Mortensens officielle blogindlæg om netværket. [...]
August 3rd, 2009 at 4:15
[...] Dennis Mortensens Ankündigung zum YWACN (exzellenter Blog zum Thema überdies) Dennis Mortensen veröffentlichte auch ein Buch über Yahoo Web Analytics Stonetemple: 10 Cool Things to do with Indextools Clickz: Yahoo Buys IndexTools, Could Leapfrog Google Analytics Eric Peterson: How Yahoo! buying IndexTools changes Web Analytics Aurelie Pols: Yahoo! buys Indextools: 80% of the functionality of Omniture for FREE! IndexTools (Yahoo Web Analytics) has nothing to be ashamed of in terms of functionalities, goes way beyond Google Analytics, which was already pretty darn good in terms of price/features (…) Happy, happy times for data driven decision making [...]
August 3rd, 2009 at 10:44
[...] Dennis Mortensens Ankündigung zum YWACN (exzellenter Blog zum Thema überdies) Dennis Mortensen veröffentlichte auch ein Buch über Yahoo Web Analytics Stonetemple: 10 Cool Things to do with Indextools Clickz: Yahoo Buys IndexTools, Could Leapfrog Google Analytics Eric Peterson: How Yahoo! buying IndexTools changes Web Analytics Aurelie Pols: Yahoo! buys Indextools: 80% of the functionality of Omniture for FREE! IndexTools (Yahoo Web Analytics) has nothing to be ashamed of in terms of functionalities, goes way beyond Google Analytics, which was already pretty darn good in terms of price/features (…) Happy, happy times for data driven decision making [...]
August 4th, 2009 at 8:45
Congratulations Dennis from my side too !
What about individuals ? As I understand YWACN is open for the interactive agencies only.
Take care
Predrag
August 4th, 2009 at 9:27
Hey Predrag,
Agencies only. Sorry about that. Even though you would per highly qualified my friend. AND do send me an update (email) on how things are.. :-)
Cheers
d.
August 4th, 2009 at 19:33
[...] Web Analytics Consultant Network launches with 48 global partners. YWACN partners can issue customers free YWA [...]
February 7th, 2010 at 11:29
[...] Mortensen anunció el 29 de Julio 2009 que se estrenaba la red de consultores de Yahoo Web Analytics (inglés) y desde entonces he ido viendo las mejoras en la nueva versión mientras espero con [...]