Comments on: Which Demographic is Driving Twitter’s Popularity? Not senior citizens http://visualrevenue.com/blog/2009/08/demographic-twitter-popularity.html Increasing Front Page Performance for Online Media Wed, 02 May 2012 17:54:28 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: La rassegna della settimana (27): Google Chrome, Street View e social media | TSW Blog http://visualrevenue.com/blog/2009/08/demographic-twitter-popularity.html#comment-61398 La rassegna della settimana (27): Google Chrome, Street View e social media | TSW Blog Tue, 01 Sep 2009 12:37:42 +0000 http://visualrevenue.com/blog/?p=579#comment-61398 [...] una visione demografica degli utenti Twitter [...] [...] una visione demografica degli utenti Twitter [...]

]]> By: Dennis R. Mortensen http://visualrevenue.com/blog/2009/08/demographic-twitter-popularity.html#comment-60755 Dennis R. Mortensen Fri, 28 Aug 2009 13:22:09 +0000 http://visualrevenue.com/blog/?p=579#comment-60755 Hey James, You're right! And why is it that we end up with this particularly middle adulthood segment - when one look at the service from a distant, it looks VERY teen focused. BUT then again, I am 37 ;-) Cheers d. Hey James,

You’re right! And why is it that we end up with this particularly middle adulthood segment – when one look at the service from a distant, it looks VERY teen focused. BUT then again, I am 37 ;-)

Cheers
d.

]]> By: James Stratford @JRStratford on Twitter http://visualrevenue.com/blog/2009/08/demographic-twitter-popularity.html#comment-60682 James Stratford @JRStratford on Twitter Thu, 27 Aug 2009 23:01:59 +0000 http://visualrevenue.com/blog/?p=579#comment-60682 You put an interesting twist on this and the outcome is a good one. Though I don't claim to know all the reasons why it's true the 35 - 54 year olds are a nice segment of the population and are looking to improve themselves, communicate among themselves, and enrich their life. You put an interesting twist on this and the outcome is a good one. Though I don’t claim to know all the reasons why it’s true the 35 – 54 year olds are a nice segment of the population and are looking to improve themselves, communicate among themselves, and enrich their life.

]]> By: Dennis R. Mortensen http://visualrevenue.com/blog/2009/08/demographic-twitter-popularity.html#comment-60628 Dennis R. Mortensen Thu, 27 Aug 2009 13:52:59 +0000 http://visualrevenue.com/blog/?p=579#comment-60628 Hey Soeren, Really great input (thank you) and I couldn’t agree more on the fact that the twitter's website and its usage is not a fair representative for their overall success. However I changed the question to: Q. Which Demographic is Driving Twitter’s popularity; where popularity is measured by the visitors they send me (the publisher). So in that regards; I don’t really care about twitter usage in general, I care about the demographic segment WHEN somebody visit me (it doesn’t mean that I cannot see the branding value in NON clicks, but that’s a different debate). I combined all the sources (from twitter.com to URL shortening services) I confidently know are twitter referrers (thus going beyond the twitter website). In the case I didn’t get all of them (referring sites affiliated with twitter), that should not really change the data (which is age distribution buckets) - as different sources would have to dramatically provide a different distribution for the output to change. Am I mumbling now? :-) Anywho; to conclude, I agree on your comment in general. I however added a twist to the question and looked at twitter from the point of a publisher receiving traffic from that channel. Why this question? Because I (a publisher) don’t care about whether twitter is successful overall. Cheers d. :-) Hey Soeren,

Really great input (thank you) and I couldn’t agree more on the fact that the twitter’s website and its usage is not a fair representative for their overall success. However I changed the question to:

Q. Which Demographic is Driving Twitter’s popularity; where popularity is measured by the visitors they send me (the publisher).

So in that regards; I don’t really care about twitter usage in general, I care about the demographic segment WHEN somebody visit me (it doesn’t mean that I cannot see the branding value in NON clicks, but that’s a different debate). I combined all the sources (from twitter.com to URL shortening services) I confidently know are twitter referrers (thus going beyond the twitter website). In the case I didn’t get all of them (referring sites affiliated with twitter), that should not really change the data (which is age distribution buckets) – as different sources would have to dramatically provide a different distribution for the output to change. Am I mumbling now? :-)

Anywho; to conclude, I agree on your comment in general. I however added a twist to the question and looked at twitter from the point of a publisher receiving traffic from that channel. Why this question? Because I (a publisher) don’t care about whether twitter is successful overall.

Cheers
d. :-)

]]> By: Soeren Sprogoe http://visualrevenue.com/blog/2009/08/demographic-twitter-popularity.html#comment-60608 Soeren Sprogoe Thu, 27 Aug 2009 10:54:04 +0000 http://visualrevenue.com/blog/?p=579#comment-60608 Nice data, but I can't help to think if there's a basic flaw in your data collection. Or atleast, I'd like some clarification on your data collection methods. How do you measure Twitters? If you are looking at the referrer, then you are not counting them all. Not even by far. Remember that Twitter is as much an API as it is a Social Media platform. This means that people are tweeting from all kinds of applications, both from different websites and even different platforms alltogether. Fx. I Tweet a lot from the Gravity app on my Nokia N97 phone, how do you measure visits from me? Or people using similar apps on the iPhone, or even desktop PC apps, how do you measure those? Or instead of actual visits to a site, are you counting people mentioning the media in their Tweets? (Don't think this is the case, as you mentioned "I looked at 2,394,753 referring visits..."). Nice data, but I can’t help to think if there’s a basic flaw in your data collection. Or atleast, I’d like some clarification on your data collection methods.

How do you measure Twitters?

If you are looking at the referrer, then you are not counting them all. Not even by far.

Remember that Twitter is as much an API as it is a Social Media platform. This means that people are tweeting from all kinds of applications, both from different websites and even different platforms alltogether.

Fx. I Tweet a lot from the Gravity app on my Nokia N97 phone, how do you measure visits from me?
Or people using similar apps on the iPhone, or even desktop PC apps, how do you measure those?

Or instead of actual visits to a site, are you counting people mentioning the media in their Tweets?
(Don’t think this is the case, as you mentioned “I looked at 2,394,753 referring visits…”).

]]> By: Dennis R. Mortensen http://visualrevenue.com/blog/2009/08/demographic-twitter-popularity.html#comment-60541 Dennis R. Mortensen Wed, 26 Aug 2009 22:59:15 +0000 http://visualrevenue.com/blog/?p=579#comment-60541 ..you're welcome hyayin d. :-) ..you’re welcome hyayin
d. :-)

]]> By: huayin wang http://visualrevenue.com/blog/2009/08/demographic-twitter-popularity.html#comment-60539 huayin wang Wed, 26 Aug 2009 22:41:22 +0000 http://visualrevenue.com/blog/?p=579#comment-60539 Thanks for sharing this, Dennis! Thanks for sharing this, Dennis!

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