Comments on: Final: Microsite Analytics White Paper

By: Microsites White Paper by Dennis Mortensen « Crepuscular Light

Microsites White Paper by Dennis Mortensen « Crepuscular Light — Mon, 23 Nov 2009 12:29:17 +0000

[...] By Exxx Dennis Mortensen, director of data insights at Yahoo!, has published a white paper on his blog on web analytics as it pertains to Microsites. It is important to remember that microsites and [...]

By: Dennis R. Mortensen

Dennis R. Mortensen — Mon, 26 Oct 2009 12:18:44 +0000

I believe all the pitfalls are minor, even to the extent where this “constraint” help you not do the worst sin of the all – which is just to create a parent website subsection. (*this is actually what Y! does the most for its clients, if that says anything)

Cheers
d. :-)

By: patrico

patrico — Mon, 26 Oct 2009 10:19:06 +0000

What are the potential pitfalls of hosting the microsite in a different platform or host altogether?
P

By: Dennis R. Mortensen

Dennis R. Mortensen — Mon, 12 Oct 2009 13:36:30 +0000

Thank you very much for the thumbs up Andrew – much appreciated.
..and well, welcome to Monday.
d. :-)

By: Andrew Morris

Andrew Morris — Mon, 12 Oct 2009 09:03:10 +0000

Dennis

As always a very sensible, logical and easy to follow argument. Its also good to have someone like yourself continue to write about the more niche areas and problems faced by the Web Analytics community.

cheers

Andrew

By: Dennis R. Mortensen

Dennis R. Mortensen — Sat, 10 Oct 2009 00:59:33 +0000

… THANK YOU Emer. – And you can credit parts of the paper to yourself.
d. :-)

By: Emer Kirrane

Emer Kirrane — Fri, 09 Oct 2009 20:39:54 +0000

Congratulations Dennis – nice to see the final product. I think we’re seeing more microsites being used in branding campaigns etc and it’s important to remember that a microsite should not just become a sub-section of a parent site that dies off after a while, but that it’s a separate, though related, entity with a vastly different life cycle.
I particularly liked the section on visitor demographics – focussing analysis on the target visitors.

Cheers,