I am adding the finishing touch to my Microsite Analytics White Paper and I would love any feedback I can get. Should you have the time to flip through a twenty something pages draft (let’s call it v0.95), let me know, and I’ll send you a draft-copy to look at – especially if you are at an agency and report on the effectiveness of client Microsites.

If you subscribe via my personal RSS feed, Email feed or Twitter feed for that matter – you should see a notice come out in the next coming weeks, in regards to the final Microsite Analytics White Paper.

The white paper will be posted as a PDF download.

Abstract

“Measuring and reporting on the impact of a Microsite without taking into consideration how it uniquely differs from the expected and somewhat associated parent website is an error! This white paper points to a number of analysis items which will facilitate the right mindset for Microsite analysis and reporting – if this type of thinking is not applied, you will at best provide flawed reporting to your customers and at worst suggest actions that will negatively impact the Microsite.“- White Paper: Microsite Analytics – Dennis R. Mortensen, Yahoo Inc.

Cheers :-)
/ Dennis (@dennismortensen)