I should ask (and probably answer) that question more often, if not for the readers of this blog, then at least just to make sure my Mom is up to speed. So come and find me in this December version of “Where’s Waldo?” – I would love to meet up for a nerdy chat about Analytics or Media.

Hello everybody. Stratigent (a YWACN partner) is doing a Yahoo! Web Analytics event in New York City (actually in MY office on 18th street) next week, 1st December. Here is some of the official wording…

It seems fair to debate whether or not search engines and other content aggregators extract too much the webs value, leaving less for the content creators (originators) - if this is true, one should introduce tactics such as Search Engine de-Optimization to destress the dependency!

I have been very focused on the nirvana of e-commerce actions, the sale, but I am sure you agree with me that there are many steps and many actions before getting to this point. You can track any number of steps and any number of activities with Yahoo! Web Analytics. The tool has a few hard-coded events, however, that come right out of the box—one of them is the unique action value called PRODUCT_VIEW. The Product View variable provides you with the opportunity to expand your merchandising knowledge to activities, very close to the top of the sales funnel. In this way, you can see how often potential customers view your products, which products are the most popular, and whether a positive connection exists between product campaigns and product views.

I was thinking about how we choose to label each other, and how that is coming through the recent launched twitter lists. So before assembling a posse and hunting down a new friend from JCPenny; I thought I would collect all the lists my twitter followers use for me. You can see the result of this in a tag cloud.

So today sees further expansion to YWACN and I’m extremely pleased to announce an additional 20 Consulting firms have been accepted into the network - taking the total YWACN membership to 71!