Comments on: Tracking Mobile Devices in Yahoo Web Analytics

By: Dennis R. Mortensen

Dennis R. Mortensen — Tue, 18 May 2010 14:27:37 +0000

Hi Marvin,

I certainly think so :-)
d/.

By: Marvin Telona

Marvin Telona — Tue, 18 May 2010 09:26:37 +0000

That is very interesting, I never used yahoo analytics, this might be the reason to start using them.

By: Dennis R. Mortensen

Dennis R. Mortensen — Wed, 24 Feb 2010 13:48:52 +0000

Hi Flo,

I think I promised a more detailed mobile (smartphone) post one of these days. Which you just underlined there.. :-)

Thanks for commenting..

cheers
d./

By: F.Schirmbrand

F.Schirmbrand — Wed, 24 Feb 2010 02:54:13 +0000

Hi Dennis,

as we can see the smartphone hype right now…it brings up the demand for knowing what this kind of customers do on our portal. so we also would like this dimensions set up as a standard in ywa. :-)

maybe you can explain us in a little more detailed manner how the mentioned customer did set up the variables correct for this trackingscreenshots? would be very interesting!

cheers,
flo

By: Joey

Joey — Sat, 06 Feb 2010 16:15:57 +0000

Hey Dennis,

As an avid campaign tracker this is something I have found very interesting. I use some Google Analytics for my websites and it’s nice to see exactly where the traffic is coming from. Now, with the increase in mobile searches, it will be great to see what users are doing when searching on their phones. Being able to track this activity will add to the precision of my metrics. Marketing on the web is a science and with a tool like this it’s easier to target exactly who is searching for what and from where. Thanks for sharing. Great blog by the way. -Joey Frat

By: Dennis R. Mortensen

Dennis R. Mortensen — Thu, 14 Jan 2010 14:46:32 +0000

Hi Simon,

I Know, I know..

d. :-)

By: Simon Rigglesworth

Simon Rigglesworth — Thu, 14 Jan 2010 11:54:29 +0000

Come on Dennis, lets have a few of these set up as standard… ;)

By: Dennis R. Mortensen

Dennis R. Mortensen — Thu, 14 Jan 2010 04:52:46 +0000

Hey James,

These are custom fields set up by the customer, so it is not yet something that is to be rolled out as a standard dimension (they actually have 20 something mobile specific dimensions that they inflate at runtime – pretty cool actually).

I’ll try to do a more specific post about mobile shortly.

cheers
d. :-)

By: James Dutton

James Dutton — Thu, 14 Jan 2010 00:44:27 +0000

@dennis – actually I just checked my accounts – I don’t appear to have access to these dimensions. Is this a feature that is in the process of being rolled out, or do I need to enable mobile?

Cheers, James

By: James Dutton

James Dutton — Thu, 14 Jan 2010 00:36:18 +0000

@dennis – very timely. we’re currently planning an iPhone implementation with a client and are debating over whether we can use YWA (as we are for their website) or whether we should go with a more application focussed tool like Flurry. What would be nice would be a simple set of instructions on how to manually create the tracking image request, so our developers can write an application to automate the tracking of mobile apps. Glad to see these dimensions (oops, groups) in place! Would be curious (per Jeff’s comment) on how YWA would handle unique user tracking (cookies or otherwise) in a mobile site / app.

Cheers, James.