I am sure we all understand by now, that parts of the News Media industry are in utter disarray, and that this is primarily due to the fact that monetization of their products has changed drastically.

In my opinion and as we examine Online News Media, it very much seems like there is a mixed understanding of the actually currency in which the reader can pay for the product. If we focus on the statement, that it is always the actual newsreader who pays, something which I very much believe to be true, we should conclude on the currency in which he pays, before we even debate the actual monetization strategy.