Comments on: News Media Monetization and available Currencies http://visualrevenue.com/blog/2010/03/news-media-monetization-and-available-currencies.html Increasing Front Page Performance for Online Media Wed, 02 May 2012 17:54:28 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Visual Revenue | Defining Subscriber as an online News Media metric http://visualrevenue.com/blog/2010/03/news-media-monetization-and-available-currencies.html#comment-97925 Visual Revenue | Defining Subscriber as an online News Media metric Wed, 21 Apr 2010 20:06:23 +0000 http://visualrevenue.com/blog/?p=903#comment-97925 [...] The above offline publishing metrics are fairly easy to understand, even though you probably, like me, spend most your day around online specific metrics. Please note that the concept of paying for, does not necessarily equal a payment in money. I identified earlier, that a newsreader is likely to pay in one of three currencies. [...] [...] The above offline publishing metrics are fairly easy to understand, even though you probably, like me, spend most your day around online specific metrics. Please note that the concept of paying for, does not necessarily equal a payment in money. I identified earlier, that a newsreader is likely to pay in one of three currencies. [...]

]]> By: Dennis R. Mortensen http://visualrevenue.com/blog/2010/03/news-media-monetization-and-available-currencies.html#comment-93366 Dennis R. Mortensen Wed, 31 Mar 2010 18:47:11 +0000 http://visualrevenue.com/blog/?p=903#comment-93366 Hey Jen, I've spent so much time around this subject that I've come to expect, that the definition of a newsreader includes participation. So a newsreader spends time engaging with the content in a number of ways beyond passively reading it. Some of the activities (time spent) is more or less valuable than others. AND some of those activities will definitely enhance the data attributes and likely the overall data quality, potentially increasing the value of that particularly currency. So in conclusion and as I am trying to get to an atomic level, I agree with you, that once one start to flesh out the above three currencies; sharing an article and other social activities will most certainly be represented under TIME and under DATA. Cheers d. :-) Hey Jen,

I’ve spent so much time around this subject that I’ve come to expect, that the definition of a newsreader includes participation. So a newsreader spends time engaging with the content in a number of ways beyond passively reading it. Some of the activities (time spent) is more or less valuable than others. AND some of those activities will definitely enhance the data attributes and likely the overall data quality, potentially increasing the value of that particularly currency.

So in conclusion and as I am trying to get to an atomic level, I agree with you, that once one start to flesh out the above three currencies; sharing an article and other social activities will most certainly be represented under TIME and under DATA.

Cheers
d. :-)

]]> By: Jen http://visualrevenue.com/blog/2010/03/news-media-monetization-and-available-currencies.html#comment-93365 Jen Wed, 31 Mar 2010 18:17:16 +0000 http://visualrevenue.com/blog/?p=903#comment-93365 I am sure this is a subset of one of your three, but what about a reader's role in promotion? Sharing articles, recommending people become subscribers, etc? I suppose this is somewhere inbetween time and data, but it's not necessarily engaged time. It's more like... effort? Or activity? I am not one of those people who wants to cram a social aspect into every little thing, by any means, but the news in particular is a very socially-oriented thing. People share articles and stories all the time. My parents get the paper and we all read different sections when I am home - the idea of offering something for everyone is (used to be?) key. I am sure this is a subset of one of your three, but what about a reader’s role in promotion? Sharing articles, recommending people become subscribers, etc? I suppose this is somewhere inbetween time and data, but it’s not necessarily engaged time. It’s more like… effort? Or activity? I am not one of those people who wants to cram a social aspect into every little thing, by any means, but the news in particular is a very socially-oriented thing. People share articles and stories all the time. My parents get the paper and we all read different sections when I am home – the idea of offering something for everyone is (used to be?) key.

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