We recently finished more than 150 hours of real-time “real-world’ recommendations with our Beta Publishers, so it is most likely you’ve read – without knowing it – the front page of a news media destination somewhere in the world that was set based on our content recommendation technology! The outcome, a phenomenal increase in Front Page CTR

If you want to provide recommendations on how well content is going to perform in the future, you have to accept that you have very little data to model on initially and that the recommendation itself expires (decrease in value) rapidly. Knowing which Article should have been pushed on the Front Page of the New York Times Yesterday has little or no value today!

I left Yahoo! after two great years spent on the IndexTools integration as the Director of Data Insights – and am happily back as a bootstrapped Entrepreneur. I incorporated under the name Visual Revenue Inc. and are actively working on a software as a service solution that can increase the front page performance for publishers – in particular News Media.