As we close out 2010, allow me to provide you with a brief update on where Visual Revenue (the company) is. Don’t worry, this’ll be short and straight to the point! Scouts honor.

We started out with a single vision – Help Media Organizations set a Better Front Page, and after having deployed our Reader Response Tracking system on 11 global publishers we’ve gathered and studied a lot of data, allowing us to tweak and refine our predictive models. We recently finished more than 150 hours of real-time “real-world’ recommendations with our Beta Publishers, so it is most likely you’ve read – without knowing it – the front page of a news media destination somewhere in the world that was set based on our content recommendation technology!

The outcome, a phenomenal increase in Front Page CTR – in other words; every reader went from e.g. reading 3 Articles, to reading 4 Articles when visiting the Front Page. OR In monetary terms, on a media property with about 200M page views per month and a site wide RPM of $6.75, that’s an instant revenue opportunity in the size of $1,300,000 per annum.

As a result we’re obviously extremely eager to present, in more detail, to publishers and editors interested in a decision support technology for their Front Page or Section Fronts! Shoot us an email at hello@visualrevenue.com or email me directly.

In the meantime a very Happy Holidays to you and your family.
Dennis, Charlie, Tejaswi, Alex and Shane :-)