04

Dec

By Dennis R. Mortensen
25 comments
Visual Revenue Incorporated – Predictive Analytics for Publishers

I left Yahoo! after two great years spent on the IndexTools integration as the Director of Data Insights – and am happily back as a bootstrapped Entrepreneur.

I incorporated under the name Visual Revenue Inc. and are actively working on a software as a service solution that can increase the front page performance for publishers – in particular News Media.

<advertising> If you are working in news media or media in general, and agree that, empowering editors with real-time content recommendations, is of value, we should talk! :-) </advertising>

The founding team consists of the following Ninjas, Rockstars and Rocket scientists: Alex Poon, Tejaswi Nadahalli, Shane Reustle, Charlie Holbech and Dennis R. Mortensen – and family and friends (goes without saying). If you are a super smart engineer looking for an entrepreneurial adventure in media, we should talk!

Well. Much more about us later, a la proper marketing. You can reach us here:

Public website: http://visualrevenue.com/ (5th Jan. launch)
Blog: http://visualrevenue.com/blog/
Tweets: http://twitter.com/VisualRevenue
Email: hello@visualreveneue.com – and of course dennis.mortensen@visualrevenue.com
Address: The Associated Press building, New York City.

Expect the blog to expand with posts from any one of us as we move forward.

Cheers
d. :-)

Dennis R. Mortensen | CEO and Founder | New York, NY | +1.212.210.1617

  • WDave Rhee

    Congrats on the new venture, Dennis! No pressure, but I’ll be watching eagerly for the tremendous success of you and your team. ;-) And ways to see how we might work together as I also transition to something a little different — but more on that later. Happy holidays to you and your family!

  • http://visualrevenue.com/blog Dennis R. Mortensen

    Thanks Dave. AND it would be wonderful if we could finally get to do some work together again. Merry Christmas :-)

    d./

  • Tor Fitje

    Congratulations Dennis and Charlie! I`m sure this will be a great success. Hpoefully we can do some business together in the Norwegian market. Merry Christmas to both of you. :)

    Tor

  • http://justin-singer.com Justin Singer

    Congrats to the team on all you guys have done, and best of luck on all you hope to accomplish. Looking forward to watching the VR team kill it (and by “kill it”, I mean, “play a meaningful role in saving quality content publishers from doom”)

  • http://visualrevenue.com/blog Dennis R. Mortensen

    Hi Tor. We should, we must, we will do some business together. :-)
    We’ll talk later.

    d.

  • http://visualrevenue.com/blog Dennis R. Mortensen

    Hi Justin.

    Thanks mate. And killing it (in the positive sense) is pretty much our plan! :-)
    Laters. D.

  • http://mattlillig.blogspot.com Matt Lillig

    Congtrats on the launch guys! I’ll be following you via twitter updates.

  • http://visualrevenue.com/blog Dennis R. Mortensen

    Thanks Matt! :)
    d.

  • http://www.emerkirrane.com Emer Kirrane

    Congratulations guys – looking forward to the launch and hearing more.
    Nice photo, by the way – looks like every photo I take, from my height :)
    Take care and have a great (restful) Christmas before the launch.

  • http://visualrevenue.com/blog Dennis R. Mortensen

    Thanks a lot Emer.
    - And we are indeed very happy with the results of us using the folks from Elf Photo-studio. :-)

    Merry Christmas..

    n.b. When are you moving to NYC?

  • http://www.emerkirrane.com Emer Kirrane

    Don’t be so locationist! But I will definitely come and visit. :)

    E

  • Marton Szoke

    Hi Dennis, Charlie and team,

    congrats on the launch! I kind of envy you – starting a company can be painful but it’s tremendous fun as we all know ;) Good luck and keep me updated…

    Cheers,
    Marton

  • http://visualrevenue.com/blog Dennis R. Mortensen

    Hey Marton. Thanks a bunch. And this first period is indeed almost romantic! We are very much on plan and I’ll keep you posted as we move along.

    Merry Christmas
    d. :-)

  • http://www.nettakeaway.com/tp/ Michael Wexler

    So, getting the gang back together… this will be a fun ride in a unique time for media. I expect to hear more wonderful things from you guys soon…

  • http://visualrevenue.com/blog Dennis R. Mortensen

    Hi Michael,

    This is indeed a unique time for media, and to some extent, that’s part of the entrepreneurial bet I am making. There will be much more to share soon..

    d. :-)

  • Ryan Clarke

    Dennis,
    We met a about 1 year ago after your empassioned panel discussion at the Ultralight Startup event in NYC. You graciously met with met afterwards at Yahoo’s office and gave me actionable feedback on how and why I should bootstrap my cleantech startup.

    Since then I’ve changed company and am currently working with two engineers here in Israel to make the site a reality.

    Thanks for your support and good luck with your new venture!

    Ryan

  • http://visualrevenue.com/blog Dennis R. Mortensen

    That’s a great story Ryan. All the best luck with your new adventure! AND Bootstrapping a startup is probably the purest form of entrepreneurialism!

    d. :-)

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  • http://analyticsimpact.com Ophir Prusak

    Congrats Dennis on the new venture!
    Glad to hear your efforts are already bearing fruit.

    As always, you doing the coolest stuff around :)

    Ophir
    (We’ve met a couple of time here in NYC – Anil Batra is my boss)

  • http://visualrevenue.com/blog Dennis R. Mortensen

    @Ophir, Thanks mate! The three of us should meet up for a diet coke one of these days, when Anil is in town.

    Cheers
    d. :-)

  • Michael Davis

    Congrats guys and good luck :)

  • http://visualrevenue.com/ Dennis R. Mortensen

    Thanks Michael. We’ll try hard work first and then revert to luck if that doesn’t work out! :-)
    d.

  • http://www.webanalyticsindia.net/blog/ Anil

    Awesome! how did i miss this news!
    Congratulations Dennis! and Good Luck!

  • http://visualrevenue.com/ Dennis R. Mortensen

    Anil. Yes. How could you miss it! :-)
    Thanks and I’ll make sure to keep you up to speed as we move forward.

    cheerio
    d.