Any decent Web Analytics tool enables you to assign each page on your website a unique document name for the purposes of reporting. This is an override function and you are usually not forced to use it, as if you do not assign unique names to each page, the tool tend to apply the HTML title tag as the name of the page viewed – and with that an opportunity to report on this grouped entity. But what do you do when the Title changes continuously ?

My world revolves around online publishers; in particular news media. With that in mind the most important 2011 trend, as I see it, will be greater DATA FOCUS and the desire and willingness to be more data driven. Editors will be looking to use decision support systems and will be moving towards an environment where machine learned and predicted content recommendations are a daily norm. Gut feeling will be a thing of 2010!

Maximizing performance by setting the perfect front page 150 times a day is a nigh impossible task without a little hand holding from technology :-) – and it seems like an unfair ask of the front page editor without empowering her with any predictive support

Today sees us launch the Visual Revenue website – http://visualrevenue.com – it’ll give you some indication as to what we’ve been working on, who the team are and where we’re located!