10

Jan

By Dennis R. Mortensen
1 comment
Gut feeling will be a thing of 2010!

The nice folks over at Acquisition Engine asked me and a bunch of other Data Alumna about Digital Media Trends for 2011. Here’s my prediction:

“My world revolves around online publishers; in particular news media. With that in mind the most important 2011 trend, as I see it, will be greater DATA FOCUS and the desire and willingness to be more data driven. Editors will be looking to use decision support systems and will be moving towards an environment where machine learned and predicted content recommendations are a daily norm. Gut feeling will be a thing of 2010!” – Dennis R. Mortensen

Read the post in full here:
http://www.acquisitionengine.com/digital-marketing-trends-2011/

Cheers :-)
/ d (@dennismortensen)

  • http://tumbleweedmarketinganalytics.com/ Tom Wolfer

    Hello Dennis,

    I recently wrote an article regarding how online media companies have the ability to, in effect, forecast potential ad revenue as a result of accurately estimating user and visitor traffic for individual web pages – or an entire site: http://tumbleweedmarketinganalytics.com/2011/01/19/analytics-and-forecasting-website-ad-revenue/

    I believe that this approach might also be valuable for predicting the performance of individual content categories – entertainment, for example – or, even narrower, movies, within certain areas of a web page. This, of course, requires that design be held somewhat constant for the period in which the prediction is being attempted – historically and moving forward. I do see your point about individual content stories, however, content categories, I believe, are another animal altogether!