Thanks! I’ll of course have to keep up to expectations of posts using juicier words now.. :-)

Yours Sincerely
d.

Good input – we spend a lot of time thinking about personalization as well, but not just the tech part, but also the editorial impact and how to handle that.

We are all about publishers these days, so any next post will certainly be within that segment. :-)

cheers
d.

“Baptizing Your AtoA Sidedoor Correctly”

1) It is all your language, which I love btw (Who uses “baptizing” when talking about articles…Dennis)
2) It is damn interesting

Any who, nice article.

P.S.: Dan Piche; get back to getting funding.

You’ve hit the nail on the head in promoting both a front and side door approach, both using a combination of contextual links as well as a virtual front page.

Another method that is increasingly gaining traction with publishers is using targeting technology throughout their site. (I’m not talking Ads here, but content). Taking GEO as an example, a NY based paper may move around content on the page, or place different content that is more relevant to NY visitors, visitors from different burroughs within the city, or visitors from outside the city. Also, as visitors make content selection, more relevant content is promoted (recommendations) but in future visits more relevant content is promoted as the site learns that particular visitor interest, the current intent of the visitor, or other information which helps make the visit as relevant as possible – resulting in greater engagement (and page views to satisfy the Ad revenue).

Looking forward to other articles within the publishers vertical.

Cheers,

Dan Piche