27

Jul

By Dennis R. Mortensen
10 comments
Visual Revenue secures Series A Seed Funding (Press release)

Investment to Accelerate Product Development of company’s Predictive Analytics Platform for Media

New York, NY, July 27th, 2011 – Visual Revenue Inc., the market leader in predictive analytics for online media, today announced that it has secured $512K in funding led by Lerer Ventures, SV Angel, Kima Ventures and NYC Seed and joined by 10 individual Angel investors. This investment will primarily help fuel the Company’s product development.

Visual Revenue offers media companies a first-of-its-kind Front Page Decision Support System for online Editors. The solution, which can predict the performance of a piece of content about 15 min. into the future, provides real-time recommendations on what content to place in which position on a Front Page and for how long. Taking these recommendations results in a dramatic increase in visitor engagement, content relevancy and revenue, whilst adding a cost saving opportunity at the same time.

“We’ve seen first-hand the growing importance of data for publishers and jumped at the opportunity to invest in Visual Revenue”, said Eric Hippeau of Lerer Ventures. “In a fast paced newsroom, Editors need recommendations on what content to place where, not more data to interpret. Visual Revenue’s unique ability to talk directly to the Editor is a huge win.”

”Online Editors have access to a lot of data but this typically paints an unclear or misleading picture” said Dennis R. Mortensen, CEO and founder of Visual Revenue. “We are leading the way by providing online Editors with advanced, yet simple, decision support tools they need to take informed, real-time content placement decisions that impact the future.”

“I am extremely happy with the group of investors we’ve brought together and their media industry knowledge. This investment will allow us to accelerate the development of the platform and further expand our offering,” said Mortensen.

Visual Revenue is platform independent and provides real-time recommendations on content placement for a publisher’s web front pages, mobile and tablet editions and their syndicated feeds. Visual Revenue works with all Front Page layouts, requires no change to existing processes and has an extremely lightweight integration methodology.

About Visual Revenue
Visual Revenue Inc. provides a predictive analytics solution that helps online media organizations set a better front page. Headquartered in New York, Visual Revenue is helping media organizations across the globe better place their current content throughout their online publication. Visual Revenue’s Front Page Automation Platform currently provides more than 40 online publishers with real-time recommendations.

Visual Revenue was founded by former IndexTools (now Yahoo! Web Analytics) COO Dennis R. Mortensen and officially launched in January 2011. The founding team are industry veterans from the web analytics, big data and predictive modeling world.

For further information please contact Charlie Holbech, VP Operations, charlie.holbech[at]visualrevenue[dot]com, +1.212.506.6700

PRWeb Press Release: http://www.prweb.com/releases/2011/7/prweb8669917.htm

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  • http://www.o2mc.eu Bertwin

    Congratulations guys! Well done. Will you attend Ad:Tech London in September? In that case, let’s grab a coffee and catch up :-)
    Cheers,
    Bertwin

  • http://www.analytics20.org Juan Damia

    Oops, you did it again :-). Dennis, congratulations to you and your awesome team (like Charlie)

  • http://www.creuna.dk Marc

    Congrats Dennis and Co, deserved indeed : )! Hope to catch up soon. Maybe Emetrics New York?
    : )

  • http://visualrevenue.com/ Dennis R. Mortensen

    Hi Marc,

    Thanks much and we will most certainly catch up when you are next in the city. We’ll be up at Emetrics of course.

    cheers
    d. :-)

  • http://visualrevenue.com/ Dennis R. Mortensen

    Hi Bertwin,

    Adtech is not the best audience for us, “Content Tech” would be though! :-)
    I’ll certainly ping you, when in your end of the world.

    d. :-)

  • Paul Boisvert

    Congrats Dennis and Charlie. No doubt you will be successful.

  • http://visualrevenue.com/ Dennis R. Mortensen

    Thanks Paul. Much appreciated. DO come by the office, when next in New York!

    cheers
    d. :-)

  • http://tumbleweedmarketinganalytics.com/ Tumbleweed

    Well, that is good news. As I have just written in my recent marketing analytics post today, I think that Visual Revenue does for online publishers what mobile bar code scanning technology is attempting to do for print media editors: provide sound analytics to support content optimization decisions.

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