29

Sep

By Charlie Holbech
1 comment
LAUNCH: The Collaborative Editorial Environment

This week sees us continue our Fall (Autumn for us Brits!) rollout with the launch of our Collaborative Editorial Environment.

In a nutshell there are two key components to this release:

1) Real-time Recommendations: Up until now we have packaged recommendations in 15 minute cycles – we have now removed this and provide all recommendations as they happen.

2) Collaborative Editorial Environment: Enables a media organization’s Editors to see what each other are doing from their individual Platform logins – if ‘Bob’ accepts a recommendation ‘Jill’ can see this reflected in her UI instantly.

We’ve spent a significant amount of time discussing the pros and cons of an environment that provides recommendations in real-time or in cycles with our partners, which is why we felt it was time to address this feature. Our partnerships tend to comprise of web properties that are an ‘hourly’ destination so to speak (those that provide and/or break news on a minute by minute basis – think NYTimes, USA Today) and those that are more of a daily/weekly destination (think The Atlantic, Wired, Esquire). Neither’s immediate goal is different, they all want to ensure that the right content is placed in the right position on their respective front pages – the hourly destinations will just do it more frequently than the daily/weekly ones.

Providing recommendations in real-time (and allowing these recommendations to be temporarily paused) enables both destination types to benefit equally, ensuring they have the most relevant data at their finger tips, day or night.

I’ve spent many hours sitting in newsrooms and regardless of Editorial team size the room is always in discussion. What to place in this position? Isn’t it about time we refreshed that module? Can’t you find a better article for that position? We were very keen to take this discussion online and into the platform, hence the reason for launching the collaborative editorial environment. Editors can now interact directly with the Platform, provide signals to the engine and see which of their fellow editors accepted or passed on a particular recommendation.

Thanks to the all the feedback we’ve received from our partners! Being able to take this newsroom discussion and mirror it in the VR Platform has been one of the most pertinent launches we’ve done to date .

  • http://tumbleweedmarketinganalytics.com/ Tumbleweed

    I very much like the idea of a collaborative editorial environment that is facilitated within Visual Revenue’s real-time editorial content recommendation platform. It makes great sense to facilitate an online editorial discussion about content selection, track these decisions, and then have the tool produce a post-mortem cost-benefit analysis report.