It was a busy end of the week last week up at ONA’11 and a fantastic event to meet up with many online Front Page Editors who had a host of very valid questions. As we’ve said on numerous occasions, Editors should be Editors and not Analysts – and with that we provide real-time input (specific recommendations) on what content to place where on a Front Page and for how long.
A fair question we often receive from Editors is ‘how do you ensure that your recommendations are in-step with what we would or wouldn’t do on a day-to-day basis’? Or put another way, how can Editors maintain control over the scope of the recommendations.
This question was put to Dennis at ONA’11 and here is his response: