Back in December Visual Revenue was shortlisted for Econsultancy’s Innovation Award in Publishing and in our category were the likes of Random House Publishing, Sunday Publishing, The Sunday Times and Movellas. We’re very pleased to say we were the WINNER of the Innovation Award!

Dennis keynoted OMMA Metrics & Research in New York on February 21st with a talk titled “Content as a Product”. If you have a spare 30 min over lunch Dennis touches on some great challenges that the Newsroom of the future and Editors face and how data can help rather than hinder.

Publishers do not predict customer demand for content, nor do they perform traditional market research like Nike would for a new pair of sneakers. You’ve probably never heard of a publisher applying six sigma strategies to how it produces content. And when publishers promote their content, it’s rarely with the same rigor and aggression as MARS fighting for shelf space at Wal-Mart. Why not?

At the beginning of 2012 we officially launched the Front Page Arrangement History report. We invested in this because we believe it’s more than just a nice to have. A publisher who sits still and doesn’t innovate in this day and age is setting themselves up for a fall. Every publisher we work with is continually tuning and tweaking their homepage or section front pages.

We are ruined by our own biases. When making decisions, we see what we want, ignore probabilities, and minimize risks that uproot our hopes.