neural

Data as a complement to human editorial judgment

Data as a complement to human editorial judgment is what will enable editorial teams to compete in the audience business.

Advertisers have long since and wholeheartedly bought into data, and they are using it so aggressively through exchanges and programmatic buying that they are squeezing every last ounce from publishers.

This imbalance must be addressed, and it can only happen with a combination of data-driven thinking and distinctive editorial voices.

Dennis!