my Analytics, Media and Marketing blog      |  my Yahoo! Web Analytics Book     

Home /

About Dennis R. Mortensen

Hi there, welcome to ME! :-)

I regularly speak at conferences and corporate events, and conduct webinars and workshops. Feel free to connect or contact me whether for a free Red Bull in New York or if you would like me to speak at your next event. I produced a number of company exits as an entrepreneur and today I work as the Director of Data Insights at Yahoo!

Cheers
Dennis


Books and Papers
Yahoo! Web Analytics, Tracking, Reporting, and Analyzing for Data-Driven Insights
ISBN: 9780470424247, Wiley, 2009, Dennis R. Mortensen
Amazon: US, UK

Microsite Analytics, Agency Measurement and Reporting on Microsites
October 2009, Yahoo! Inc., Dennis R. Mortensen

Speaker Biography
Dennis R. Mortensen is a pioneer and expert in the Analytics industry.
He is an accredited Associate Web Analytics Instructor at the University of British Columbia, the Author of data driven insights with Yahoo! Web Analytics, and a frequent speaker on the subject of Analytics, Media and Marketing. Mortensen is an Entrepreneur and was the COO of IndexTools until it was acquired by Yahoo! Inc., in May 2008. Today he is the Director of Data Insights at Yahoo! and sits on the Board of Directors at the Web Analytics Association, and he maintains the highly popular analytics blog, VisualRevenue.com/blog