About Dennis R. Mortensen

Introduction

Hi there, :-)

I regularly speak at conferences and corporate events, and conduct webinars and workshops. Feel free to connect with me, whether for a free Red Bull in New York, or if you'd like me to speak at your next event. I've produced a number of company exits as an entrepreneur - and today I run Visual Revenue!

Cheers Dennis

Books and Papers

Yahoo! Web Analytics, Tracking, Reporting, and Analyzing for Data-Driven Insights
ISBN: 9780470424247, Wiley, 2009, Dennis R. Mortensen
Amazon: US, UK

Microsite Analytics, Agency Measurement and Reporting on Microsites
October 2009, Yahoo! Inc., Dennis R. Mortensen

Speaker Biography

Dennis R. Mortensen is a pioneer and expert in the Analytics industry. He is an accredited Associate Web Analytics Instructor at the University of British Columbia, the Author of data driven insights from Wiley, and a frequent speaker on the subject of Analytics, Media. Mortensen is an Entrepreneur and was COO at IndexTools when it was acquired by Yahoo! Inc. subsequently their Director of Data Insights. Today he is Founder and CEO of Visual Revenue Inc. (Predictive Analytics for Media), sits on the Board of the Digital Analytics Association, and maintains the highly popular analytics and media blog, VisualRevenue.com/blog