Visual Revenue will be at INMA World Congress out in Los Angeles this week (6th – 8th May) and both will be on hand to discuss the launch of our latest feature, Headline Testing.

“We chose Visual Revenue because it gives us unparalleled insight into how our readers interact with our front pages and our content, as well as real-time recommendations as to how our editors should edit the front page for maximum impact and relevance.”

“Visual Revenue has been a great addition to our newsroom,” says Drew Hansen, Director of Editorial Operations & Business Development. “Their technology supports our ongoing effort to create feedback loops at critical points of the editorial process.”

Back in December Visual Revenue was shortlisted for Econsultancy’s Innovation Award in Publishing and in our category were the likes of Random House Publishing, Sunday Publishing, The Sunday Times and Movellas. We’re very pleased to say we were the WINNER of the Innovation Award!

Dennis keynoted OMMA Metrics & Research in New York on February 21st with a talk titled “Content as a Product”. If you have a spare 30 min over lunch Dennis touches on some great challenges that the Newsroom of the future and Editors face and how data can help rather than hinder.

At the beginning of 2012 we officially launched the Front Page Arrangement History report. We invested in this because we believe it’s more than just a nice to have. A publisher who sits still and doesn’t innovate in this day and age is setting themselves up for a fall. Every publisher we work with is continually tuning and tweaking their homepage or section front pages.