Words by Dennis R. Mortensen

Dennis R. Mortensen is an accredited Associate Web Analytics Instructor at the University of British Columbia, the Author of data driven insights from Wiley, and a frequent speaker on the subject of Analytics and Media. Mortensen is an Entrepreneur and was COO at IndexTools when it was acquired by Yahoo! Inc. subsequently their Director of Data Insights. Today he is Founder and CEO of Visual Revenue Inc. (Predictive Analytics for Media), sits on the Board of the Digital Analytics Association.

Data as a complement to human editorial judgment

Data as a complement to human editorial judgment is what will enable editorial teams to compete in the audience business. Advertisers have long since and wholeheartedly bought into data, and they are using it so aggressively through exchanges and programmatic buying that they are squeezing every last ounce from publishers.

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Outbrain acquires Visual Revenue

We are very excited to announce a major step forward for Visual Revenue and our mission to support editors and make them the most powerful force in today’s data-driven newsrooms. Today, we announce the merger of our company with Outbrain, Inc.

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Announcing The Social Editorial Suite

We have most often espoused the importance of the homepage and other section front pages as vital drivers of audience and views for news properties. They remain, for many, the leading traffic channel, as our data has continued to show. Nevertheless, we know how important the social channel is to all publishers, particularly in exposing content to new audiences and taking advantage of the greater dynamics of the media world. It is not something to be ignored.

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The Homepage continues to be the biggest traffic source for News Media

We had a Front Page study published on the Nieman Journalism blog a good year ago, which quite clearly depicted the Front Page as the biggest driver of Article Views. Last night we thought it was time to review those figures again.

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Bienvenue Le Monde!

Once again, I’m extremely pleased to announce one of the world’s leading news brands has chosen to partner with us and has deployed our platform in their newsroom.  We formally announced this today, but Le Monde has been with us for some time, and we hope they continue to be happy with our brand of data-driven editorial support: recommendations, benchmarks, automation and, of course,  instant headline testing. Bienvenue!  Here is the official press release: Le Monde Signs on to use Visual Revenue Platform in Data Driven Newsroom France’s Leading News Website Will Use Data to Increase Audience Engagement and Enhance Editorial Judgment New York, NY — December 11, 2012 —   Visual Revenue, Inc., the leading provider of online publisher tools for real-time homepage editing, continues to expand its portfolio of online publishers with the announcement today that LeMonde, France’s leading news website and one its  most respected media properties, will join its rapidly expanding customer base. The Visual Revenue Editorial Support Platform delivers real-time recommendations on what content to place where on their web pages and for how long.  It is an intuitive solution, designed specifically with Editors in mind, creating a collaborative environment where data enhances editorial judgment, ensuring …

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Minimizing Reader Churn for Non-Subscription News Properties

If you are a returning reader and if you are successfully monetized in a recurring fashion – you are a subscriber! And if you are a subscriber you can be lost. Churn!

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Editors should Write 25 Headlines for every Article

‘What are the things you can do to produce 6-10X the number of people who come look at something? A good headline can be the difference between 1,000 people and 1,000,000 people reading something.” says Pariser.

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