We have most often espoused the importance of the homepage and other section front pages as vital drivers of audience and views for news properties. They remain, for many, the leading traffic channel, as our data has continued to show. Nevertheless, we know how important the social channel is to all publishers, particularly in exposing content to new audiences and taking advantage of the greater dynamics of the media world. It is not something to be ignored.
We had a Front Page study published on the Nieman Journalism blog a good year ago, which quite clearly depicted the Front Page as the biggest driver of Article Views. Last night we thought it was time to review those figures again.
Once again, I’m extremely pleased to announce one of the world’s leading news brands has chosen to partner with us and has deployed our platform in their newsroom. We formally announced this today, but Le Monde has been with us for some time, and we hope they continue to be happy with our brand of data-driven editorial support: recommendations, benchmarks, automation and, of course, instant headline testing. Bienvenue! Here is the official press release: Le Monde Signs on to use Visual Revenue Platform in Data Driven Newsroom France’s Leading News Website Will Use Data to Increase Audience Engagement and Enhance Editorial Judgment New York, NY — December 11, 2012 — Visual Revenue, Inc., the leading provider of online publisher tools for real-time homepage editing, continues to expand its portfolio of online publishers with the announcement today that LeMonde, France’s leading news website and one its most respected media properties, will join its rapidly expanding customer base. The Visual Revenue Editorial Support Platform delivers real-time recommendations on what content to place where on their web pages and for how long. It is an intuitive solution, designed specifically with Editors in mind, creating a collaborative environment where data enhances editorial judgment, ensuring …
If you are a returning reader and if you are successfully monetized in a recurring fashion – you are a subscriber! And if you are a subscriber you can be lost. Churn!
‘What are the things you can do to produce 6-10X the number of people who come look at something? A good headline can be the difference between 1,000 people and 1,000,000 people reading something.” says Pariser.