Category Archives: Blogs
When we arm knowledgeable human editors with more data, they don’t race to the lowest common denominator, but rather toward richer, better experiences. Good editors now embrace and devour the data…
It is all too often that central teams at large publishers have access to far too much data and not enough insight, having an aggregate view allows them to focus on their day-to-day without getting caught up in the details.
At Visual Revenue, we use many great open source software packages. Our favorites include: ubuntu, vim, emacs, git, mongodb, selenium, redis, ipython, scikit-learn, pandas, R, and D3. This open source tech helps us to develop a state-of-the-art publisher platform.
What we find super interesting about data is that it’s what drives insight – and with insights, people can make really good, smart, more informed decisions.
I’m extremely pleased to announce the launch of our Cross network Publisher Tracking. Editors – those articles you promote within network now have real-time data! You have ammunition for that call you get from ‘John’ halfway through the morning asking to have his article pushed further up the page. It’s actually performing where it should do for the position you’ve got it in so no sense in pushing it higher and knocking out a better performing article. Or indeed the positive scenario where you can see that the story has really resonated with your audience and could in fact get more exposure!
You’ve got to hand it to Red Bull, they’ve always know how to market an extreme event. However I think it’s fair to say that to date, they have never reach the global audience that they did with the Red Bull Stratos jump yesterday – not even with F1. Felix Baumgartner jumped from 24 miles above the earth and in doing so shattered the existing record for the highest skydive and broke the sound barrier.
So we just got back from ONA12 and what a conference! We attend at least a dozen conferences a year at the moment to identify which are the best to both speak and exhibit at. ONA12 was by far the best this year. The focus is obviously online news and the delegates (journalists, editors, digital folks and the like) come from all corners of the media and news industry.