Apr
..Continuing down the rabbit hole, trying to figure out how Data and Analytics can help publisher increase their current performance. Standardization might not look like much of a performance or optimization technique, but not knowing clearly what your are optimizing against, makes the task not only difficult, but also dangerous to the point where you can make more harm than good on certain initiatives. So the laissez-faire metric attitude, should be exchanged for well defined and understood online publisher metrics.
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