Amazon just sent me a note as the Author of the above mentioned analytics book repeating that:

“This title has complex layouts and has been optimized for reading on Kindle DX’s larger screen”.
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This is a network of third party companies with expertise in deriving insight from Web Analytics AND deploying Yahoo! Web Analytics in particular. The purpose of this network is amongst other things to help our clients get the best out of the tool – and hopefully also help us spread the gospel of YWA. It might even alleviate the stress on my personal in-box!

Well, today’s the day! The book is out: Yahoo! Web Analytics: Tracking, Reporting, and Analyzing for Data-Driven Insights. I am super excited about this

- and even better, this coincides beyond perfect with the recent launch of YWA 9.5.

– I finally signed the contract with Wiley Publishing and will write the following book during the fall: Yahoo! Analytics, Tracking, Reporting, and Analyzing for Data-Driven Insights

When I commented on the book Freakonomics back in May – I had a bunch of entertaining comments about this being a book that had been out for years. With that I mind, I decided to continue my noticeably antique view of the world with a comment on an absolutely FANTASTIC book I read recently: [...]

Most of the reviews that I have read about: Whatever You Think, Think the Opposite by Paul Arden have been negative and therefore it is with even more pleasure that I highly recommend it. The “book” is quite small. It is also fairly short. But Paul’s statements are extremely strong and you know he is [...]