It was a busy end of the week last week up at ONA’11and a fantastic event to meet up with many online Front Page Editors who had a host of very valid questions. As we’ve said on numerous occasions, Editors should be Editors and not Analysts – and with that we provide real-time input (specific recommendations) on what content to place where on a Front Page and for how long.

Dennis and I will be heading up to ONA ’11 this Friday and Saturday. We’re proud to be both sponsors of ONA ’11 and members of ONA (Online News Association) and look forward to chatting with as many of you as possible, so do drop by and visit us at our booth (#15) to find out more.

I Just returned from Madrid, where I did the keynote at the wonderful web analytics conference, practitioner web analytics. The conference was announced and promoted as a conference for data driven professionals – which I took very literally and went all in with a rather geeky presentation (at first sight). I do believe though, that choosing your optimization goals is not taken as seriously as it should be by most analytics teams (whether internal or external). Find my slides embedded.

I should ask (and probably answer) that question more often, if not for the readers of this blog, then at least just to make sure my Mom is up to speed. So come and find me in this December version of “Where’s Waldo?” – I would love to meet up for a nerdy chat about Analytics or Media.

Hello everybody. Stratigent (a YWACN partner) is doing a Yahoo! Web Analytics event in New York City (actually in MY office on 18th street) next week, 1st December. Here is some of the official wording…

It seems fair to debate whether or not search engines and other content aggregators extract too much the webs value, leaving less for the content creators (originators) – if this is true, one should introduce tactics such as Search Engine de-Optimization to destress the dependency!