Visual Revenue will be at INMA World Congress out in Los Angeles this week (6th – 8th May) and both will be on hand to discuss the launch of our latest feature, Headline Testing.

Today, the three vital voices of the media business – content creators, audience members and marketers – now “publish” together. Learn how leading editors are rewriting the rules of digital content through analytics, audience development and programming.

From April 2-5, the North American newspaper industry will gather in Washington DC for three events: NAA mediaXchange, ASNE2012, and the AP Annual Luncheon and Meeting.

We’ll be in town to share our vision of the data driven newsroom with publishers and editors. If you’re attending, come check out how the Visual Revenue content recommendation platform helps editors program the homepage and make the most out of their existing content and layout – we are at booth #610.

Dennis keynoted OMMA Metrics & Research in New York on February 21st with a talk titled “Content as a Product”. If you have a spare 30 min over lunch Dennis touches on some great challenges that the Newsroom of the future and Editors face and how data can help rather than hinder.

Publishers do not predict customer demand for content, nor do they perform traditional market research like Nike would for a new pair of sneakers. You’ve probably never heard of a publisher applying six sigma strategies to how it produces content. And when publishers promote their content, it’s rarely with the same rigor and aggression as MARS fighting for shelf space at Wal-Mart. Why not?

It was a busy end of the week last week up at ONA’11and a fantastic event to meet up with many online Front Page Editors who had a host of very valid questions. As we’ve said on numerous occasions, Editors should be Editors and not Analysts – and with that we provide real-time input (specific recommendations) on what content to place where on a Front Page and for how long.