We’ll have a booth (#7) so if you’re attending do please drop by and see us. We’d love to discuss our vision of the data driven newsroom and the host of  features and tools we have that can help support editors. If you’re not attending but in the area we’d be more than happy to shout you a _____ (insert your preference :-)) at the hotel bar, so do drop by!

INMA is being held here:

J.W. Marriott Los Angeles L.A. Live Hotel
900 West Olympic Boulevard
Los Angeles, California 90015

9:30 am – 10:15 am
Driving Content Creation with Analytics and Audience Development
Today, the three vital voices of the media business – content creators, audience members and marketers – now “publish” together. Learn how leading editors are rewriting the rules of digital content through analytics, audience development and programming.

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I’ll be at the conference Tuesday, But I’ll be in town tomorrow Monday April 30th meeting with Customers and other good people – My evening is open if you want to sit down over some Sushi and discuss the Data Driven Newsroom, and help me formulate exactly how that Bloomberg terminal of the Newsroom should look like.

Cheers :-)
/ Dennis (@dennismortensen)

We’ll be in town to share our vision of the data driven newsroom with publishers and editors. If you’re attending, come check out how the Visual Revenue content recommendation platform helps editors program the homepage and make the most out of their existing content and layout – we are at booth #610.

Cheers :-)
/ Dennis (@dennismortensen)

Keynote: Dennis Mortensen, CEO, Visual Revenue

Applying traditional retail product concepts to news content could accelerate data driven publishing. Publishers do not predict customer demand for content, nor do they perform traditional market research like Nike would for a new pair of sneakers. You’ve probably never heard of a publisher applying six sigma strategies to how it produces content. And when publishers promote their content, it’s rarely with the same rigor and aggression as MARS fighting for shelf space at Wal-Mart.

Why not ?

/ Dennis (@dennismortensen)

A fair question we often receive from Editors is ‘how do you ensure that your recommendations are in-step with what we would or wouldn’t do on a day-to-day basis’? Or put another way, how can Editors maintain control over the scope of the recommendations.

This question was put to Dennis at ONA’11 and here is his response:

We’ll also be LAUNCHING our new Collaborative Editorial Environment for our Front Page Recommendation Platform at the Conference, so do drop by and visit us at our booth (#15) to find out more:

My primary point is that, in any optimization activity, you must serve the overall purpose of the organization – and if so, can you honestly say that your optimization goals are KPI duplicates? and if NOT KPI duplicates, can you confirm them as KPI derivatives? And if NOT KPI derivatives, you must certainly be able to confirm them as KPI derivative proxies ?

If none of the above, then I believe it is fair to say that the further away your optimizations goals are from your organizational KPIs – the higher the risk of applying direct harm. (turning decent marketing initiatives into organizational de-optimization exercises).

My conclusion was (is) that you want to create marketing scenarios, where you can predict an organizational aligned outcome with a high level of confidence.

Find my slides below (which of course doesn’t do justice to my presentation, as the text is only pointers to the subject). Anywho, thanks to Andres, Luz, and team for a splendid day in Madrid (*even with the challenge of a power outage, mid-presentation)

Cheers :-)
/ Dennis (@dennismortensen)

So come and find me in this December version of “Where’s Waldo?” – I would love to meet up for a nerdy chat about Analytics or Media. Drinks are on me! You are most welcome to connect on Tripit (thus increasing your chance of getting that Mojito)

..
Dec. 01 – New York: Speaking and Socializing at Stratigent YWA Analytics event

Dec. 03 – New York: Speaking about Bootstrapping vs. Venture Funding at ULS

Dec. 07 – Chicago: Speaking on Analytics & Attribution at SES / (my comments)

Dec. 08 – Chicago: SES Authors Book Signings Event (12:00 in the exhibit hall)

Dec. 10 – San Francisco: Customer Meetings
Dec. 10 – Sunnyvale: back to Yahoo! home base

Dec. 11 – Mountain view:  Speaking on Metrics for Success at SDForum
..

Cheers :-)
/ Dennis (@dennismortensen)

Join Stratigent and Yahoo! Analytics for an evening of insights, cocktails and networking at the Yahoo offices in New York City. Learn how enterprise organizations are gaining new customer insights by leveraging Yahoo! Web Analytics as a highly customizable web analytics tool. Uncover hidden ROI as Bill Bruno of Stratigent shares best practices for deriving maximum value from your analytics program. This exclusive event is hosted by Stratigent, an official Yahoo! Web Analytics Consulting Network member in conjunction with Yahoo! Web Analytics.

Highlights include:

• The Future of Analytics: Discover how online marking measurement and optimization is evolving and learn what it takes to keep your business ahead of the curve
• Best Practices for Deriving Value from Analytics: Bill Bruno, VP of Business Development and Technology at Stratigent.
• Yahoo! Web Analytics Product Demo: Presented by Dennis R. Mortensen, Director of Data Insights at Yahoo! and author of Data-Driven Insights with Yahoo! Web Analytics
  
• Networking and Cocktails: Connect with analytics professionals in the area and speak with the Analytics experts of Stratigent and Yahoo!

Registration to this invite-only event is complimentary. To request an invitation (while seats remain) contact Jenny Kimbley via email: jenny.kimbley@stratigent.com.

Anywho..

Happy Thanksgiving. :-)
/ Dennis (@dennismortensen)