It seems like I’m in a jolly summer VIDEO mode. :-)

@widgetgirl did a post which includes a VIDEO of The Analytics Food Chain panel we did at the OMMA Metrics & Measurement conference in New York on June 9th. Enjoy! (Panel: Monster, Yahoo!, Razorfish, Hitwise and Neo@Ogilvy)

Optimizing for better online conversion is, for the most part, something we do by examining our content and its layout, such as landing pages and immediate pages in our funnels – and hopefully applying some sort of testing methodology. This is a standard practice I most certainly agree upon, but I also believe that one needs to look outside this, sometimes, closed loop of pages. I suggest that you try using a Page Revenue Participation metric for your next Optimization routine.

What is the current state of web analytics tools and their usage today?

- and to what extent should we expect today to provide us comfort for the future.

If you’re are in town for Search Engines Strategies New York 2009, do come by the Yahoo! booth and say hi!

- I’ll be around most of Tuesday and Wednesday.. And I am of course super eager to talk about anything to do with Analytics and online marketing… :-)

Predictive Analytics World turned into my new must-go-to conference, especially for those of us who attended Emetrics over the last couple of years and are looking for a positive and perhaps a bit more hardcore supplement!

A panel about Web Analytics at the Ultra Light Startup event. A debate about the fact that most analytics resources are written towards operators of very high-traffic sites. What techniques are important to know and apply at a startup?