20

Jun

By Dennis R. Mortensen
Briefing on Web Analytics and the Yahoo! acquisition of IndexTools

I am participating in a Snow Valley briefing on how the Yahoo! acquisition of IndexTools affects the web analytics market. Thursday 3rd July 2008.

- An introduction to Index Tools and how it can help your business
- How organisations can get access to Index Tools now
- What the deal means for clients using Index Tools already
- How Index Tools compares to other analytics packages in the market
- How to get the most from Index Tools

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08

Dec

By Dennis R. Mortensen
ad:tech New York, IMC Stockholm and SES Chicago

Low priority post! It’s Christmas and I have been at world’s end another 3 times – attending ad:tech New York, IMC Stockholm and SES Chicago – and in two days, I will be back in Budapest for Holidays (more or less + – 10 working days)… No rest for the wicked heh? ;-) But first, [...]

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06

Nov

By Dennis R. Mortensen
Indentify increased organic search traffic opportunities in a drooping tail (speaking at SMX)

I attended my 5th Emetrics (in Stockholm last week) this year, probably making Aurélie and I the most ‘educated’ people in the industry :-) …and Jim! – medals? :-) he he But beyond that – I was invited to speak at SMX Stockholm at the session:   Harnessing Web Analytics Tools Web analytics tools take [...]

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20

Oct

By Dennis R. Mortensen
Emetrics Marketing Optimization Summit – Washington DC – 2007

I attended the Emetrics (Marketing Optimization Summit) in Washington DC earlier this week. And as always, with this mandatory event, everybody was there and every single minute was used ~ SUPER EVENT! .. It felt like I spoke to every single vendor, practitioner, industry analyst and blogger in the analytics (marketing optimization) industry, over the [...]

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30

Sep

By Dennis R. Mortensen
ad:tech London 2007 web analytics roundup

This is the third consecutive year ad:tech London is playing out – to great entertainment for all of us. I will spare you the grand review of the show where all of the major Web Analytics and other Online Optimization vendors where present – with a European flavour! we “missed” CoreMetrics and Webtrends though and [...]

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21

Sep

By Dennis R. Mortensen
Web Analytics Day Brussels 2007

I recently attended (in a stressed tour around Europe) a great event arranged by Rene, Aurelie and the rest of the tremendously smart team at OX2: Web Analytics Day Brussels 2007. The traditional Rat Pack of Web Analytics vendors participated together with somewhat local Nedstat: Webtrends IndexTools Omniture (OMTR) Nedstat Great! because the day was [...]

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