We’ll ask any new employee to sign the usual lawyer-ish documents that doesn’t really do much else than state $AMOUNT and #OPTIONS. We need those docs, of course, but what we really need is a pledge to a VR ethos! Therefore every new employee will be requested to SIGN the below pledge – it is the most important part of our agreement and we want new team members to truly commit to it.

UNYstartups’ Oren Bennett was kind enough to drop by the AP Building last week and have quick chat with Dennis about what we do here at Visual Revenue.

New York, NY, July 27th, 2011 – Visual Revenue Inc., the market leader in predictive analytics for online media, today announced that it has secured $512K in funding led by Lerer Ventures, SV Angel, Kima Ventures and NYC Seed and joined by 10 individual Angel investors. This investment will primarily help fuel the Company’s product development.

My world revolves around online publishers; in particular news media. With that in mind the most important 2011 trend, as I see it, will be greater DATA FOCUS and the desire and willingness to be more data driven. Editors will be looking to use decision support systems and will be moving towards an environment where machine learned and predicted content recommendations are a daily norm. Gut feeling will be a thing of 2010!

I should ask (and probably answer) that question more often, if not for the readers of this blog, then at least just to make sure my Mom is up to speed. So come and find me in this December version of “Where’s Waldo?” – I would love to meet up for a nerdy chat about Analytics or Media.

It seems like I’m in a jolly summer VIDEO mode. :-)

@widgetgirl did a post which includes a VIDEO of The Analytics Food Chain panel we did at the OMMA Metrics & Measurement conference in New York on June 9th. Enjoy! (Panel: Monster, Yahoo!, Razorfish, Hitwise and Neo@Ogilvy)