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Archive for the 'Interviews' Category

Where in the World is Dennis Mortensen ?

Sunday, November 29th, 2009

I should ask (and probably answer) that question more often, if not for the readers of this blog, then at least just to make sure my Mom is up to speed. So come and find me in this December version of “Where’s Waldo?” – I would love to meet up for a nerdy chat about Analytics or Media.

The Analytics Food Chain - Panel from OMMA Metrics & Measurement - VIDEO

Friday, July 10th, 2009

It seems like I’m in a jolly summer VIDEO mode. :-)

@widgetgirl did a post which includes a VIDEO of The Analytics Food Chain panel we did at the OMMA Metrics & Measurement conference in New York on June 9th. Enjoy! (Panel: Monster, Yahoo!, Razorfish, Hitwise and Neo@Ogilvy)

Using a Page Revenue Participation metric for Conversion Optimization

Monday, June 22nd, 2009

Optimizing for better online conversion is, for the most part, something we do by examining our content and its layout, such as landing pages and immediate pages in our funnels – and hopefully applying some sort of testing methodology. This is a standard practice I most certainly agree upon, but I also believe that one needs to look outside this, sometimes, closed loop of pages. I suggest that you try using a Page Revenue Participation metric for your next Optimization routine.

Siegert from These Days Interviews Dennis R. Mortensen

Wednesday, June 4th, 2008

My good friend Siegert from These Days interviewed me the other day – over at his blog ActiveMetrics. We talked about the following exciting subjects:

- What is the USP of your WA solution?
- From your experience, do you see a difference between the WA market in the US and Europe?
- How do the three supposedly most advanced regions of Europe compare in level of Web Analytics advancement?
- What’s your opinion on Eric Peterson’s suggestion to setup a separate WAA for Europe?
- What will be the next step or hot topic within WA? How do you see the evolution?

Alex Cohen interviews Dennis R. Mortensen on SEO and Analytics (+3 SEO Tips)

Monday, March 24th, 2008

This being the third low priority post in a row, turning it from hello magazine for nerds, into a Danielle Steele miniseries and now into an Interview Saga… I did an interview with Alex Cohen over at Search Marketing Gurus on the matters of SEO and Analytics the other day; Titled (funny enough): SEO, Analytics [...]

Rand Fishkin interviews Dennis R. Mortensen on Tracking Traffic Spikes using Analytics

Monday, March 24th, 2008

My second low priority post in a row - (..I am almost on my way into a Danielle Steel mini-series) – Rand Fishkin caught me on the floor while at SMX in Santa Clara and invited me into his wildly popular whiteboard Friday show - and this one filmed on-location. I tried to illustrate and [...]

Jim Hedger talks with Dennis R. Mortensen about the importance of web analytics

Friday, March 21st, 2008

Low priority post! (..or Hello magazine for nerds if you want) - While I attended SMX in Santa Clara I ran into Jim Hedger (as always) and he invited me over for 10 min. on the couch. We chatted openly about Analytics and the importance it plays in today’s online marketing disciplines. If you are [...]

Podcast: Web Analytics in Europe (A conversation with six experts)

Friday, June 29th, 2007

I recently had the pleasure of participating in a Podcast, arranged by my de-facto EU WAA representative; Lars Johansson, with the following experts on the subject: Web Analytics In Europe.
The tone of the conversation is very relaxed and it was actually tremendously fun to participate - as it was more 7 guys (and girl) chatting [...]

10 Cool things you can do with Web Analytics

Tuesday, June 26th, 2007

I had the pleasure of being invited to sit down with Eric Enge from StoneTemple, as part of their 2007 Web Analytics shoot out, talking about 10 cool things you could do with the IndexTools Analytics tool package. As I understand it, he will do a couple of other articles in this “series” – so [...]

Disrupting Web Analytics

Saturday, June 23rd, 2007

I was recently quoted over at the Alarm Clock (inside new technology ventures) – and I absolutely love their blog post title of “Disrupting Web Analytics From Budapest” – there is NO DOUBT that I am going to “steal” that phrase and re-use it over and over and over till Omniture or one of [...]