Optimizing for better online conversion is, for the most part, something we do by examining our content and its layout, such as landing pages and immediate pages in our funnels – and hopefully applying some sort of testing methodology. This is a standard practice I most certainly agree upon, but I also believe that one needs to look outside this, sometimes, closed loop of pages. I suggest that you try using a Page Revenue Participation metric for your next Optimization routine.

My good friend Siegert from These Days interviewed me the other day – over at his blog ActiveMetrics. We talked about the following exciting subjects:

- What is the USP of your WA solution?
- From your experience, do you see a difference between the WA market in the US and Europe?
- How do the three supposedly most advanced regions of Europe compare in level of Web Analytics advancement?
- What’s your opinion on Eric Peterson’s suggestion to setup a separate WAA for Europe?
- What will be the next step or hot topic within WA? How do you see the evolution?

This being the third low priority post in a row, turning it from hello magazine for nerds, into a Danielle Steele miniseries and now into an Interview Saga… I did an interview with Alex Cohen over at Search Marketing Gurus on the matters of SEO and Analytics the other day; Titled (funny enough): SEO, Analytics [...]

My second low priority post in a row – (..I am almost on my way into a Danielle Steel mini-series) – Rand Fishkin caught me on the floor while at SMX in Santa Clara and invited me into his wildly popular whiteboard Friday show – and this one filmed on-location. I tried to illustrate and [...]

Low priority post! (..or Hello magazine for nerds if you want) – While I attended SMX in Santa Clara I ran into Jim Hedger (as always) and he invited me over for 10 min. on the couch. We chatted openly about Analytics and the importance it plays in today’s online marketing disciplines. If you are [...]

I recently had the pleasure of participating in a Podcast, arranged by my de-facto EU WAA representative; Lars Johansson, with the following experts on the subject: Web Analytics In Europe. The tone of the conversation is very relaxed and it was actually tremendously fun to participate – as it was more 7 guys (and girl) [...]