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Archive for the 'Interviews' Category

Emetrics London Video Interview: Dennis R. Mortensen

Thursday, April 12th, 2007

I had the chance to sit down with David White from weboptimiser and comment on Emetrics and the Web Analytics industry general.
David’s comments:“Dennis from IndexTools explains why you should visit the next Emetrics Summit, He tells us what is in it for him, what is in it for you, why visitors enjoy the event and [...]

Podcast: Web Analytics and Click Fraud - Dennis R. Mortensen interviewed by industry expert Eric Enge

Thursday, March 22nd, 2007

Eric interviewed me a good week back on the subject Web Analytics and Click Fraud for a Podcast.
The summary of the podcast:

Reports based analytics approaches vs. metrics based analytics approaches?
The Report surfing sin
The web analysts persons role in a successful analytics strategy
Click fraud and comments on measurements
Challenges facing the web analytics industry in 2007 [...]

Q. Name an example of when analytics can increase an affiliates revenue

Saturday, March 17th, 2007

I was recently asked whether I wanted to answer a set of questions in line with the topic of my blog – which I am of course delighted to do. The first question goes like this:
Q. Ingrid:“Kindly give us an example of when analytics could increase an affiliates revenue drastically – indicating why analytics [...]

Local Online Media blog – Dennis R. Mortensen featured as Web Analytics Expert

Tuesday, March 13th, 2007

I was graciously introduced over at - Ihász Ingrid’s blog – as the Web Analytics Expert or as the post says in Hungarian – “Web analitika expert a Rabbitblogon” - and THAT is something worth posting about.. ha ha.
But seriously, I will be answering a set of question in line with the topic of my [...]

Search Engine Strategies London 2007 (+Bonus Interview)

Wednesday, March 7th, 2007

I recently returned from Search Engine Strategies (SES) in London. And I think most people would agree that an event / forum like this is successful if you return with ONE advice/input on how to optimize and improve your business. I of course, as an exhibitor, was there for the leads! :-)
Two of our [...]

Interview of IndexTools’ Dennis R. Mortensen

Friday, March 2nd, 2007

I was recently interviewed by Eric Enge - Eric is the President of Stone Temple Consulting and writes for Search Engine Watch. We talked about a lot of stuff, amongst others:

Metrics based approaches versus report based approaches
Key challenges facing the analytics industry in 2007 and beyond
key questions businesses should be asking, when they are deciding [...]