I just returned from another trip to Amsterdam, this time participating and exhibiting at the event: Digital Marketing Event 2007 (DME) – and I must say that I am once again stunned by the level of local knowledge! I was speaking both days on the subject: “Web Reporting vs. Web Analysis – Getting to understand [...]

Lars is somehow the de-facto European president of the WAA – or at least the one European WAA voice I hear the most :-) .. nevertheless; he has done some tremendous work in setting up Web Analytics Wednesdays in Stockholm (I attended a Web Analytics Wednesday in Stockholm – which had a whooping 70 something [...]

Just finishing up and closing down after four great days at Search Engine Strategies – New York … Waiting to go to the Airport in Newark (how did I end up there?). I think my one (actually two) takeaways from this show would be that: Use of Analytics to perform in a very competitive Affiliate [...]

I had the chance to sit down with David White from weboptimiser and comment on Emetrics and the Web Analytics industry general. David’s comments:“Dennis from IndexTools explains why you should visit the next Emetrics Summit, He tells us what is in it for him, what is in it for you, why visitors enjoy the event [...]

Eric interviewed me a good week back on the subject Web Analytics and Click Fraud for a Podcast. The summary of the podcast: Reports based analytics approaches vs. metrics based analytics approaches? The Report surfing sin The web analysts persons role in a successful analytics strategy Click fraud and comments on measurements Challenges facing the [...]

I was recently asked whether I wanted to answer a set of questions in line with the topic of my blog – which I am of course delighted to do. The first question goes like this: Q. Ingrid:“Kindly give us an example of when analytics could increase an affiliates revenue drastically – indicating why analytics [...]

I was graciously introduced over at – Ihász Ingrid’s blog – as the Web Analytics Expert or as the post says in Hungarian – “Web analitika expert a Rabbitblogon” – and THAT is something worth posting about.. ha ha. But seriously, I will be answering a set of question in line with the topic of [...]

I recently returned from Search Engine Strategies (SES) in London. And I think most people would agree that an event / forum like this is successful if you return with ONE advice/input on how to optimize and improve your business. I of course, as an exhibitor, was there for the leads! :-) Two of our [...]

I was recently interviewed by Eric Enge – Eric is the President of Stone Temple Consulting and writes for Search Engine Watch. We talked about a lot of stuff, amongst others: Metrics based approaches versus report based approaches Key challenges facing the analytics industry in 2007 and beyond key questions businesses should be asking, when [...]