26

Jun

By Dennis R. Mortensen
10 Cool things you can do with Web Analytics

I had the pleasure of being invited to sit down with Eric Enge from StoneTemple, as part of their 2007 Web Analytics shoot out, talking about 10 cool things you could do with the IndexTools Analytics tool package. As I understand it, he will do a couple of other articles in this “series” – so [...]

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23

Jun

By Dennis R. Mortensen
Disrupting Web Analytics

I was recently quoted over at the Alarm Clock (inside new technology ventures) – and I absolutely love their blog post title of “Disrupting Web Analytics From Budapest” – there is NO DOUBT that I am going to “steal” that phrase and re-use it over and over and over till Omniture or one of the [...]

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08

Jun

By Dennis R. Mortensen
Digital Marketing Event 2007 (DME) – Amsterdam

I just returned from another trip to Amsterdam, this time participating and exhibiting at the event: Digital Marketing Event 2007 (DME) – and I must say that I am once again stunned by the level of local knowledge! I was speaking both days on the subject: “Web Reporting vs. Web Analysis – Getting to understand [...]

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02

Jun

By Dennis R. Mortensen
Interview with Dennis R. Mortensen, COO of IndexTools – by Lars

Lars is somehow the de-facto European president of the WAA – or at least the one European WAA voice I hear the most :-) .. nevertheless; he has done some tremendous work in setting up Web Analytics Wednesdays in Stockholm (I attended a Web Analytics Wednesday in Stockholm – which had a whooping 70 something [...]

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17

Apr

By Dennis R. Mortensen
Comments from Search Engine Strategies New York 2007

Just finishing up and closing down after four great days at Search Engine Strategies – New York … Waiting to go to the Airport in Newark (how did I end up there?). I think my one (actually two) takeaways from this show would be that: Use of Analytics to perform in a very competitive Affiliate [...]

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12

Apr

By Dennis R. Mortensen
Emetrics London Video Interview: Dennis R. Mortensen

I had the chance to sit down with David White from weboptimiser and comment on Emetrics and the Web Analytics industry general. David’s comments:“Dennis from IndexTools explains why you should visit the next Emetrics Summit, He tells us what is in it for him, what is in it for you, why visitors enjoy the event [...]

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