I for one think that the newsroom of the future is data driven! Optimization is not about driving towards the lowest possible common denominator, and better performance could as easily push relevance, as compared to the general idea of pushing everybody toward easy digestible celebrity news.

It is not uncommon to see News Media Publishers drive un-segmented page views as one of their primary Key Performance Indicators (KPI’s) - And one of the biggest page view drivers for online News Media today are the common use of Galleries. I would argue that those additional page views, however massive they are, don’t deliver the same value to the advertiser, as compared to the core product (the news article) - and ultimately isn’t really what the user/reader wants.

I honestly believe that a tablet of some sorts will provide the opportunity for a prospering digital magazine industry, I in particular see the need for a curated editorial product that can be consumed, completed and finally commented on as a whole. Everything that seems like a task - MUST create a structure to finish, which is my biggest issue with today’s endless information stream. However, I believe the digital magazine is up for a transformation which is more radical than the print replica I just read.

The universal tag should not be an agreement in between web analytics vendors or even a forced through Web Analytics Association standard, neither should it be a vendor independent tag, developed by consultants. I suggest that web analytics vendors adopt the most popular Microformats, so that the plain vanilla tracking scripts presently in place are able to read already semantic tagged elements.

Which Demographic is Driving Twitter’s popularity? where popularity is measured by the visitors they send me (the publisher). Definitely Not Teens as the New York Times correctly pointed out today, BUT neither Senior citizens. If anything Middle Adulthood is the term we should use for the demographic driving Twitter’s success.