Category Archives: News Media
The Newsroom of Tomorrow:
What Happens When Editors Have Data
When we arm knowledgeable human editors with more data, they don’t race to the lowest common denominator, but rather toward richer, better experiences. Good editors now embrace and devour the data…
Audience & Algorithms:
To win, media properties must have a soul.
There’s been much debate lately about many of the changing ways of the online publishing business. I like heated debate because it keeps us on our toes, and I like change because I believe change is the heart of our human existence. So let there be more of it. It keeps things interesting.
Announcing The Social Editorial Suite
We have most often espoused the importance of the homepage and other section front pages as vital drivers of audience and views for news properties. They remain, for many, the leading traffic channel, as our data has continued to show. Nevertheless, we know how important the social channel is to all publishers, particularly in exposing content to new audiences and taking advantage of the greater dynamics of the media world. It is not something to be ignored.
The Homepage continues to be the biggest traffic source for News Media
We had a Front Page study published on the Nieman Journalism blog a good year ago, which quite clearly depicted the Front Page as the biggest driver of Article Views. Last night we thought it was time to review those figures again.
LAUNCH: Publisher Dashboard
It is all too often that central teams at large publishers have access to far too much data and not enough insight, having an aggregate view allows them to focus on their day-to-day without getting caught up in the details.