According to Internet Week’s nifty new map, Visual Revenue is just one of hundreds of tech start-ups in New York. When I attended a VentureBeat event in October, I met local entrepreneurs looking to disrupt everything from online retail customer service to taxi cabs

It is very common to see the mobile homepage of a news media site mirror the story order and arrangement of its desktop counterpart – and this seems irrespective of whether a native or web app is in place. We have unique audience and front page data available at Visual Revenue that proves this a suboptimal strategy.

Visual Revenue will be at INMA World Congress out in Los Angeles this week (6th – 8th May) and both will be on hand to discuss the launch of our latest feature, Headline Testing.

Today, the three vital voices of the media business – content creators, audience members and marketers – now “publish” together. Learn how leading editors are rewriting the rules of digital content through analytics, audience development and programming.

“We chose Visual Revenue because it gives us unparalleled insight into how our readers interact with our front pages and our content, as well as real-time recommendations as to how our editors should edit the front page for maximum impact and relevance.”

I very much believe publishers can apply a more balanced content promotion strategy while continuing to be financially successful, simply by marrying the Editor with proper decision support, not by eliminating the editor all together. It seems naive to present, as we see so often, two polarized options only:

A) Machine learned personalization (which can only be achieved through 100% automation) and

B) Editors fueled by gut feel and diet coke (hand curated stories selected for the homepage).