I’m pleased to announce that today we add a considerable resource to our existing support and self-serve channels! Yahoo Web Analytics Product Training on-Demand.

Further to this we have also added an Interactive Q&A section (Adobe Captivate) for each of the training sections. This will enable users to check their knowledge at each stage of the training, or go back and check it further down the line.

It seems fair to debate whether or not search engines and other content aggregators extract too much the webs value, leaving less for the content creators (originators) – if this is true, one should introduce tactics such as Search Engine de-Optimization to destress the dependency!

So today sees further expansion to YWACN and I’m extremely pleased to announce an additional 20 Consulting firms have been accepted into the network – taking the total YWACN membership to 71!

Measuring and reporting on the impact of a Microsite without taking into consideration how it uniquely differs from the expected and somewhat associated parent website is an error! This white paper points to a number of analysis items which will facilitate the right mindset for Microsite analysis and reporting – if this type of thinking is not applied, you will at best provide flawed reporting to your customers and at worst suggest actions that will negatively impact the Microsite.

I am adding the finishing touch to my Microsite Analytics White Paper and I would love any feedback I can get.

Should you have the time to flip through a twenty something pages draft (let’s call it v0.95), let me know, and I’ll send you a draft-copy to look at – especially if you are at an agency and report on the effectiveness of client Microsites.

If you want my quick quotable conclusion and a quick $100 bet; what we’ve seen is the best of Omniture and any succeeding years from here will be downhill in revenue and likely innovation, furthermore the content and tracking marriage will be won and or lost on a Web OS level – and thus likely to be between Google, Microsoft and perhaps even somebody like Mozilla.

This is a network of third party companies with expertise in deriving insight from Web Analytics AND deploying Yahoo! Web Analytics in particular. The purpose of this network is amongst other things to help our clients get the best out of the tool – and hopefully also help us spread the gospel of YWA. It might even alleviate the stress on my personal in-box!

It seems like I’m in a jolly summer VIDEO mode. :-)

@widgetgirl did a post which includes a VIDEO of The Analytics Food Chain panel we did at the OMMA Metrics & Measurement conference in New York on June 9th. Enjoy! (Panel: Monster, Yahoo!, Razorfish, Hitwise and Neo@Ogilvy)

What is the current state of web analytics tools and their usage today?

- and to what extent should we expect today to provide us comfort for the future.

There is a set of honest elements that you need to incorporate on your “Thank You” pages, which reassures the visitor about anything important in regards to their current situation and furthermore reassures the visitor that everything is in order. BUT post-transaction optimization is a task of moving beyond these obvious chores and take the visitor among a new planned path which is beyond the acceptance of Site Exit being an acceptable result!