My world revolves around online publishers; in particular news media. With that in mind the most important 2011 trend, as I see it, will be greater DATA FOCUS and the desire and willingness to be more data driven. Editors will be looking to use decision support systems and will be moving towards an environment where machine learned and predicted content recommendations are a daily norm. Gut feeling will be a thing of 2010!

I’m pleased to announce that today we add a considerable resource to our existing support and self-serve channels! Yahoo Web Analytics Product Training on-Demand.

Further to this we have also added an Interactive Q&A section (Adobe Captivate) for each of the training sections. This will enable users to check their knowledge at each stage of the training, or go back and check it further down the line.

It seems fair to debate whether or not search engines and other content aggregators extract too much the webs value, leaving less for the content creators (originators) – if this is true, one should introduce tactics such as Search Engine de-Optimization to destress the dependency!

So today sees further expansion to YWACN and I’m extremely pleased to announce an additional 20 Consulting firms have been accepted into the network – taking the total YWACN membership to 71!

Measuring and reporting on the impact of a Microsite without taking into consideration how it uniquely differs from the expected and somewhat associated parent website is an error! This white paper points to a number of analysis items which will facilitate the right mindset for Microsite analysis and reporting – if this type of thinking is not applied, you will at best provide flawed reporting to your customers and at worst suggest actions that will negatively impact the Microsite.

I am adding the finishing touch to my Microsite Analytics White Paper and I would love any feedback I can get.

Should you have the time to flip through a twenty something pages draft (let’s call it v0.95), let me know, and I’ll send you a draft-copy to look at – especially if you are at an agency and report on the effectiveness of client Microsites.