This being the third low priority post in a row, turning it from hello magazine for nerds, into a Danielle Steele miniseries and now into an Interview Saga… I did an interview with Alex Cohen over at Search Marketing Gurus on the matters of SEO and Analytics the other day; Titled (funny enough): SEO, Analytics [...]

Summary:How does one decide if a Metric qualifies as a Key Performance Indicator? and if so, what are the characteristics of an excellent online marketing KPI? I am actually an extraordinarily positive advocate of creating and using KPIs and I truly believe that one has to understand that using KPI and Metric interchangeable is not [...]

Summary Microsoft adCenter emerge as the better Search Engine (Paid Search advertising Platform) – from a visit to sale conversion point of view – above Google and Yahoo. Looking at a site wide non-segmented visit to sale conversion rate is almost meaningless, but used properly, it is a fair metric to use in paid search [...]

I somewhat recently wrote an article on how to determine the width of an internal search box. However; this post do not debate whether you should have an internal search tool to begin with and if so, how prominent you should feature it. So please notice the previous post as a successor to this post, [...]

By media and content websites, I am talking about pure online media properties like CNET as well as companies (e.g. traditional newspapers like New York Post) who must somehow, either be in the midst of an involuntary transitioning of readers, from offline content consumption (their paper) to online content consumption (their website) – or in [...]

First; if you do not read Robbins conversion blog – add it to your list, it belongs there. Secondly, there was a great post the other day: Conversion on a limited budget: Users vs experts – which you should read. I had a reply to the post or more precisely the one comment saying: “I [...]