It is not uncommon to see News Media Publishers drive un-segmented page views as one of their primary Key Performance Indicators (KPI’s) - And one of the biggest page view drivers for online News Media today are the common use of Galleries. I would argue that those additional page views, however massive they are, don’t deliver the same value to the advertiser, as compared to the core product (the news article) - and ultimately isn’t really what the user/reader wants.

It seems fair to debate whether or not search engines and other content aggregators extract too much the webs value, leaving less for the content creators (originators) - if this is true, one should introduce tactics such as Search Engine de-Optimization to destress the dependency!

Measuring and reporting on the impact of a Microsite without taking into consideration how it uniquely differs from the expected and somewhat associated parent website is an error! This white paper points to a number of analysis items which will facilitate the right mindset for Microsite analysis and reporting - if this type of thinking is not applied, you will at best provide flawed reporting to your customers and at worst suggest actions that will negatively impact the Microsite.

I did a Presentation and Talk in Boston not long along (Internet Retailer conference in June), about how e-commerce (store) owners could easily take advantage of their analytics package. It ended up being two simple and very actionable ideas (tricks), which I believe most folks should be able to take advantage of. BUT I just made the effort (it is summer after all) in uploading the actual presentation to slideshare; a presentation which you can find embedded.

I’ve create a setup where we use Web Analytics Metric Alerts to illuminate a set of organic Search Phrase Opportunities. There is a whole industry dedicated to keyword research and insight, which I think is just splendid. Alerts is not to replace any of that, this is more to show you how a simple thing like alerts can create a lot of value inside your organization; which is interesting, if you don’t necessarily have a full-time analyst work your data day and night.

Optimizing for better online conversion is, for the most part, something we do by examining our content and its layout, such as landing pages and immediate pages in our funnels – and hopefully applying some sort of testing methodology. This is a standard practice I most certainly agree upon, but I also believe that one needs to look outside this, sometimes, closed loop of pages. I suggest that you try using a Page Revenue Participation metric for your next Optimization routine.

There is a set of honest elements that you need to incorporate on your “Thank You” pages, which reassures the visitor about anything important in regards to their current situation and furthermore reassures the visitor that everything is in order. BUT post-transaction optimization is a task of moving beyond these obvious chores and take the visitor among a new planned path which is beyond the acceptance of Site Exit being an acceptable result!