Category Archives: Optimization

Announcing The Social Editorial Suite

We have most often espoused the importance of the homepage and other section front pages as vital drivers of audience and views for news properties. They remain, for many, the leading traffic channel, as our data has continued to show. Nevertheless, we know how important the social channel is to all publishers, particularly in exposing content to new audiences and taking advantage of the greater dynamics of the media world. It is not something to be ignored.

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Minimizing Reader Churn for Non-Subscription News Properties

If you are a returning reader and if you are successfully monetized in a recurring fashion – you are a subscriber! And if you are a subscriber you can be lost. Churn!

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Journalism by numbers does not mean ceding human process to the bots

“Journalism by numbers does not mean ceding human process to the bots. Every algorithm, however it is written, contains…

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Exploring Facebook Likes of News Properties

Bonnie Yu who joined us as a data scientist intern over the summer explores the Facebook Likes of News Properties. As a Facebook Fan Page manager, you may wonder, “What type of content attracts more Likes?” To tackle this challenge, I start with a simpler question: “Can we use a post’s Sentiment to predict the number of Likes?”

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USA TODAY Sports Boosted their Olympics Coverage by 57% with Headline Testing

The USA TODAY Sports team used Visual Revenue’s headline testing capabilities extensively throughout the course of the Olympics. They’ve kindly allowed us to showcase a handful of tests they ran, identifying the winners in each test and the resulting increase in CTR. During the Olympics the team ran approximately 150 individual headline tests and the average resulting lift in CTR on those that won was a phenomenal 57%.

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DDN Wednesdays: How Long Should a Media Property’s Homepage Be?

This week we discuss the length of a publisher’s homepage and how to identify if you still have room to extend it or indeed if you have reached the end. Is there any optimal length or is it entirely dependent on your particular media property?

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DDN Wednesdays: When to Reintroduce a Story to the Top Position

This week we discuss the conundrum of reintroducing a story into either the top position of a Homepage/Section Front page or a position that it has previously occupied. Does this kill the illusion of Homepage freshness or is there an upside?

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