I am pleased to announce that the WAA Membership has elected Dennis R. Mortensen, Director of Data Insights at Yahoo!, to the Board of Directors. Dennis will serve through May, 2010. On behalf of the WAA Board, thank you. We look forward to serving you. Sincerely, Jim Sterne Chairman of the Board.

Following the IndexTools acquisition, Yahoo! has evaluated all aspects of the business and how to address its broad customer needs and has decided that providing the White Label functionality no longer corresponds to the current business model with respect to IndexTools and its Partners.

A month ago we put out the Call for Nominations to fill the vacant seat on the WAA Board of Directors. We were delighted by the enthusiastic response we received, and are pleased to announce six qualified and committed nominees for the Board.

Dennis R. Mortensen, Akin Arikan, Nicolas Babin, Matthew Langie, John Payne and Mark Wachen.

The Web analytics feature race is largely over and we are left with Web Analytics providers competing on Price and Flexibility

– I finally signed the contract with Wiley Publishing and will write the following book during the fall: Yahoo! Analytics, Tracking, Reporting, and Analyzing for Data-Driven Insights

I am participating in a Snow Valley briefing on how the Yahoo! acquisition of IndexTools affects the web analytics market. Thursday 3rd July 2008.

- An introduction to Index Tools and how it can help your business
- How organisations can get access to Index Tools now
- What the deal means for clients using Index Tools already
- How Index Tools compares to other analytics packages in the market
- How to get the most from Index Tools

Hi, there has been a bit of a, Yahoo IndexTools Web Analytics for Free, debate over at the Yahoo Web Analytics Forum and also a splendid post by Eric Peterson (which is where I got the hilarious blog picture from) - about WHEN we will be FREE for all.
We sent out the below message on the [...]

Summary:
Based on the results of ’the 5 most used Web Analytics reports’ usage study - one can conclude that there is an evolution towards less use of standard reports for the sophisticated Web Analytics user. In point of fact to the extent where 1 in 10 reports requested by a sophisticated web analytics user [...]

There’s a lot of positive talk about what IndexTools (Yahoo!) Web Analytics is capable of. I created a 5 minute introduction into the features of IndexTools as an appetizer of the look and feel and some of the basic features - for those who do not yet have an account. This is not comprehensive and [...]

Over the past almost 4 years, I have been fortunate enough to be able to make a lifetime’s worth of announcements for IndexTools… Today however, is probably the most exciting of them all.
We (IndexTools) agreed to be acquired by Yahoo!. Wonderful news! :-)
A very big thank you to everybody who believed in us along the [...]