Hi, there has been a bit of a, Yahoo IndexTools Web Analytics for Free, debate over at the Yahoo Web Analytics Forum and also a splendid post by Eric Peterson (which is where I got the hilarious blog picture from) - about WHEN we will be FREE for all.
We sent out the below message on the [...]

Summary:
Based on the results of ’the 5 most used Web Analytics reports’ usage study - one can conclude that there is an evolution towards less use of standard reports for the sophisticated Web Analytics user. In point of fact to the extent where 1 in 10 reports requested by a sophisticated web analytics user [...]

There’s a lot of positive talk about what IndexTools (Yahoo!) Web Analytics is capable of. I created a 5 minute introduction into the features of IndexTools as an appetizer of the look and feel and some of the basic features - for those who do not yet have an account. This is not comprehensive and [...]

Over the past almost 4 years, I have been fortunate enough to be able to make a lifetime’s worth of announcements for IndexTools… Today however, is probably the most exciting of them all.
We (IndexTools) agreed to be acquired by Yahoo!. Wonderful news! :-)
A very big thank you to everybody who believed in us along the [...]

Summary:
Recency Bias in Web Analytics consistently lead to bad decisions and in worst case unfortunate overreactions! Overcome this widespread web analyst error in thought by first and foremost being aware of the bias existing - and install a rule set for critical thinking.
Biases are flaws in the way we reason and it cause us [...]

This being the third low priority post in a row, turning it from hello magazine for nerds, into a Danielle Steele miniseries and now into an Interview Saga… I did an interview with Alex Cohen over at Search Marketing Gurus on the matters of SEO and Analytics the other day; Titled (funny enough): SEO, Analytics [...]

My second low priority post in a row - (..I am almost on my way into a Danielle Steel mini-series) – Rand Fishkin caught me on the floor while at SMX in Santa Clara and invited me into his wildly popular whiteboard Friday show - and this one filmed on-location. I tried to illustrate and [...]

Yahoo! Web Analytics offer 23 of the 26 metrics defined in the WAA Web Analytics Definitions document - and comply directly with 20 of them.

We (and that means every online marketer) have seen an extreme interest in Online Video (streaming video) because it simplifies the process of getting video to the consumer and with streaming video, unlike downloaded video, the content (the video and any interaction with it) can be tracked. AND if any business, that be B2C or [...]

Summary:How does one decide if a Metric qualifies as a Key Performance Indicator? and if so, what are the characteristics of an excellent online marketing KPI?
I am actually an extraordinarily positive advocate of creating and using KPIs and I truly believe that one has to understand that using KPI and Metric interchangeable is not only [...]