Hello everybody. Stratigent (a YWACN partner) is doing a Yahoo! Web Analytics event in New York City (actually in MY office on 18th street) next week, 1st December. Here is some of the official wording…

It seems fair to debate whether or not search engines and other content aggregators extract too much the webs value, leaving less for the content creators (originators) – if this is true, one should introduce tactics such as Search Engine de-Optimization to destress the dependency!

I have been very focused on the nirvana of e-commerce actions, the sale, but I am sure you agree with me that there are many steps and many actions before getting to this point. You can track any number of steps and any number of activities with Yahoo! Web Analytics. The tool has a few hard-coded events, however, that come right out of the box—one of them is the unique action value called PRODUCT_VIEW. The Product View variable provides you with the opportunity to expand your merchandising knowledge to activities, very close to the top of the sales funnel. In this way, you can see how often potential customers view your products, which products are the most popular, and whether a positive connection exists between product campaigns and product views.

So today sees further expansion to YWACN and I’m extremely pleased to announce an additional 20 Consulting firms have been accepted into the network – taking the total YWACN membership to 71!

Measuring and reporting on the impact of a Microsite without taking into consideration how it uniquely differs from the expected and somewhat associated parent website is an error! This white paper points to a number of analysis items which will facilitate the right mindset for Microsite analysis and reporting – if this type of thinking is not applied, you will at best provide flawed reporting to your customers and at worst suggest actions that will negatively impact the Microsite.

I am adding the finishing touch to my Microsite Analytics White Paper and I would love any feedback I can get.

Should you have the time to flip through a twenty something pages draft (let’s call it v0.95), let me know, and I’ll send you a draft-copy to look at – especially if you are at an agency and report on the effectiveness of client Microsites.

If you want my quick quotable conclusion and a quick $100 bet; what we’ve seen is the best of Omniture and any succeeding years from here will be downhill in revenue and likely innovation, furthermore the content and tracking marriage will be won and or lost on a Web OS level – and thus likely to be between Google, Microsoft and perhaps even somebody like Mozilla.

Amazon just sent me a note as the Author of the above mentioned analytics book repeating that:

“This title has complex layouts and has been optimized for reading on Kindle DX’s larger screen”.
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Which Demographic is Driving Twitter’s popularity? where popularity is measured by the visitors they send me (the publisher). Definitely Not Teens as the New York Times correctly pointed out today, BUT neither Senior citizens. If anything Middle Adulthood is the term we should use for the demographic driving Twitter’s success.

I did a Presentation and Talk in Boston not long along (Internet Retailer conference in June), about how e-commerce (store) owners could easily take advantage of their analytics package. It ended up being two simple and very actionable ideas (tricks), which I believe most folks should be able to take advantage of. BUT I just made the effort (it is summer after all) in uploading the actual presentation to slideshare; a presentation which you can find embedded.