Summary:How does one decide if a Metric qualifies as a Key Performance Indicator? and if so, what are the characteristics of an excellent online marketing KPI?
I am actually an extraordinarily positive advocate of creating and using KPIs and I truly believe that one has to understand that using KPI and Metric interchangeable is not only [...]

Summary:
By defining a “page” as a portion of content - and thus defining “most popular” page as a ranked list of consumed content, it is very likely that the most popular page (as listed in your Web analytics tool) is NOT the content that is consumed the most, due to Social Media content spread [...]

Summary:The 3 most popular blog posts from the 6 most influential Web Analytics bloggers around – All in all the 18 most popular Web Analytics post of 2007!
I am jam-packed on Muffins, Marzipan and Scandinavian Glogg. Nonetheless, I managed to stumble into the living room - in my new Santa underwear - Barely able to [...]

It is somewhat naive to believe that controlled on-site measurement is all that’s needed in this brave new world of User Generated Content (or if you want; Consumer Generated Media) – And I am happy to see that my good friend Avinash continuously preach that web analysis is not a thing you do in a [...]

In today’s competitive marketplace, the Finance and Banking industry is bound to establish a strong online presence and to conduct marketing activities that will enhance customer experience and support lead generation and cross-selling activities.
But as always - there MUST be a set of measurable KPI’s that are strongly aligned to ones business objectives, like any [...]

I was talking to Tim (in technical support) the other day, about streaming windows media tracking – and he pointed out a method to retrieve a number of events directly from the windows media object (which I simply had to try out myself) – and by that, a chance to collect a plethora of streaming [...]

This is the 2nd post in a series of posts about the factual (quantitative researched) state of the web analytics Industry. You can get an understanding of my methodology –by reading the 1st post: Web Analytics Industry – International Pulse (US vs. EU). Both this and the previous post are part of studies (play) done [...]

I attended my 5th Emetrics (in Stockholm last week) this year, probably making Aurélie and I the most ‘educated’ people in the industry :-) …and Jim! - medals? :-) he he
But beyond that – I was invited to speak at SMX Stockholm at the session:
 
Harnessing Web Analytics Tools
Web analytics tools take raw data and [...]

This is the 1st post in a series of posts about the factual (quantitative researched) state of the web analytics Industry. I also recommend reading the WAA (Web Analytics Association) sponsored qualitative study Global Use and Attitudes Towards Web Analytics - March 2007 by Eric Peterson as well. However; I will be able to answer [...]

This is going to be the first - of a couple of posts - about this metric. Lately, we have seen that Enterprise Web Analytics vendors have put some thought into a Visitor Lifetime Value metric (KPI) – I would like to add the following comments:
First and foremost, I think we should use a stronger [...]