04

Dec

By Dennis R. Mortensen
Visual Revenue Incorporated – Predictive Analytics for Publishers

I left Yahoo! after two great years spent on the IndexTools integration as the Director of Data Insights – and am happily back as a bootstrapped Entrepreneur. I incorporated under the name Visual Revenue Inc. and are actively working on a software as a service solution that can increase the front page performance for publishers – in particular News Media.

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16

Nov

By Dennis R. Mortensen
Leaving Yahoo!

Autumn 2010 marked the end my Yahoo! adventure – an adventure which was absolutely amazing, from the day we got acquired, to re-branding, launching v9.5, writing my book, setting up a Partner Network etc. However, it is indeed time for NEW entrepreneurial adventures. What’s next? (a Recommendation engine for News Media) – You’ll hear more about this in a separate post though.

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14

Apr

By jiribraza
Demographic Data in Yahoo Web Analytics and its Validity

Demographic data in Yahoo! Web Analytics do not precisely represent the overall traffic for Czech websites, but they do seem to be very precise for the many visitors identified through a Yahoo! ID / Cookie. Therefore my conclusion is that, these valuable demographic data points can indeed be utilized in segmentation and analysis of your website visitors – even if they primarily come from small countries such as the Czech Republic

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19

Jan

By Charlie Holbech
Yahoo Web Analytics Training Webinars Launched

I’m pleased to announce that today we add a considerable resource to our existing support and self-serve channels! Yahoo Web Analytics Product Training on-Demand.

Further to this we have also added an Interactive Q&A section (Adobe Captivate) for each of the training sections. This will enable users to check their knowledge at each stage of the training, or go back and check it further down the line.

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13

Jan

By Dennis R. Mortensen
Tracking Mobile Devices in Yahoo Web Analytics

Tracking mobile activity has become, not just a nice to have feature, but a necessity in any mature Web Analytics tool. You of course know this already. Find below a set of entertaining custom Mobile reports from Yahoo Web Analytics. The numbers themselves are rather exciting actually, even though my point is, just to show you some of the Dimension you can use when doing you mobile analysis with Yahoo Web Analytics. Enjoy! :-)

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25

Nov

By Dennis R. Mortensen
Join Stratigent (and Yahoo!) for an evening of Insights, Cocktails and Networking in New York City

Hello everybody. Stratigent (a YWACN partner) is doing a Yahoo! Web Analytics event in New York City (actually in MY office on 18th street) next week, 1st December. Here is some of the official wording…

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