Demographic data in Yahoo! Web Analytics do not precisely represent the overall traffic for Czech websites, but they do seem to be very precise for the many visitors identified through a Yahoo! ID / Cookie. Therefore my conclusion is that, these valuable demographic data points can indeed be utilized in segmentation and analysis of your website visitors – even if they primarily come from small countries such as the Czech Republic

I’m pleased to announce that today we add a considerable resource to our existing support and self-serve channels! Yahoo Web Analytics Product Training on-Demand.

Further to this we have also added an Interactive Q&A section (Adobe Captivate) for each of the training sections. This will enable users to check their knowledge at each stage of the training, or go back and check it further down the line.

Tracking mobile activity has become, not just a nice to have feature, but a necessity in any mature Web Analytics tool. You of course know this already. Find below a set of entertaining custom Mobile reports from Yahoo Web Analytics. The numbers themselves are rather exciting actually, even though my point is, just to show you some of the Dimension you can use when doing you mobile analysis with Yahoo Web Analytics. Enjoy! :-)

Hello everybody. Stratigent (a YWACN partner) is doing a Yahoo! Web Analytics event in New York City (actually in MY office on 18th street) next week, 1st December. Here is some of the official wording…

I have been very focused on the nirvana of e-commerce actions, the sale, but I am sure you agree with me that there are many steps and many actions before getting to this point. You can track any number of steps and any number of activities with Yahoo! Web Analytics. The tool has a few hard-coded events, however, that come right out of the box—one of them is the unique action value called PRODUCT_VIEW. The Product View variable provides you with the opportunity to expand your merchandising knowledge to activities, very close to the top of the sales funnel. In this way, you can see how often potential customers view your products, which products are the most popular, and whether a positive connection exists between product campaigns and product views.

So today sees further expansion to YWACN and I’m extremely pleased to announce an additional 20 Consulting firms have been accepted into the network – taking the total YWACN membership to 71!

Measuring and reporting on the impact of a Microsite without taking into consideration how it uniquely differs from the expected and somewhat associated parent website is an error! This white paper points to a number of analysis items which will facilitate the right mindset for Microsite analysis and reporting – if this type of thinking is not applied, you will at best provide flawed reporting to your customers and at worst suggest actions that will negatively impact the Microsite.

Amazon just sent me a note as the Author of the above mentioned analytics book repeating that:

“This title has complex layouts and has been optimized for reading on Kindle DX’s larger screen”.
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This is a network of third party companies with expertise in deriving insight from Web Analytics AND deploying Yahoo! Web Analytics in particular. The purpose of this network is amongst other things to help our clients get the best out of the tool – and hopefully also help us spread the gospel of YWA. It might even alleviate the stress on my personal in-box!

I recorded a 30+ minute DEMO (screencast) of YWA version 9.5 the other day – and am publishing the outcome of that in this post. The tone of the Video is less advert-like and much more educational; or this is at least something I tried to capture. I believe the video is a great appetizer for how we approach web analytics from a feature point of view – and if you are not yet fully comfortable with YWA, I am most confident this video will shine some light on the product.