Following the IndexTools acquisition, Yahoo! has evaluated all aspects of the business and how to address its broad customer needs and has decided that providing the White Label functionality no longer corresponds to the current business model with respect to IndexTools and its Partners.

The Web analytics feature race is largely over and we are left with Web Analytics providers competing on Price and Flexibility

– I finally signed the contract with Wiley Publishing and will write the following book during the fall: Yahoo! Analytics, Tracking, Reporting, and Analyzing for Data-Driven Insights

I am participating in a Snow Valley briefing on how the Yahoo! acquisition of IndexTools affects the web analytics market. Thursday 3rd July 2008.

- An introduction to Index Tools and how it can help your business
- How organisations can get access to Index Tools now
- What the deal means for clients using Index Tools already
- How Index Tools compares to other analytics packages in the market
- How to get the most from Index Tools

Hi, there has been a bit of a, Yahoo IndexTools Web Analytics for Free, debate over at the Yahoo Web Analytics Forum and also a splendid post by Eric Peterson (which is where I got the hilarious blog picture from) - about WHEN we will be FREE for all.
We sent out the below message on the [...]

And the name is… IndexTools, a Yahoo! service. But I am quite sure that with Y! Californication :-) - and our strategy taken into consideration, that one might see something more integrated later.
On another note, for those interested, all previous IndexTools direct clients and partners are now transferred to our FREE model under the new [...]

There’s a lot of positive talk about what IndexTools (Yahoo!) Web Analytics is capable of. I created a 5 minute introduction into the features of IndexTools as an appetizer of the look and feel and some of the basic features - for those who do not yet have an account. This is not comprehensive and [...]

Low priority (very low actually). I was seriously thinking about how we, post closure, should amalgamate IndexTools and Yahoo from a product marketing point of view. Not necessarily an easy thing to do. However; with an image from ad:tech San Francisco and a Twitter message from Jim Sterne – transitioning becomes crystal clear! :-)
Farewell
John from [...]

Hi there, a bit of news for you who follow the Yahoo! IndexTools integration steps. But first, THANK YOU very much for all the positive feedback I received in blog comments, separate blog posts, emails, phone calls etc. I truly appreciate that.
Summary:
Yahoo! currently intends to provide the IndexTools Web Analytics service FREE of charge to [...]

Over the past almost 4 years, I have been fortunate enough to be able to make a lifetime’s worth of announcements for IndexTools… Today however, is probably the most exciting of them all.
We (IndexTools) agreed to be acquired by Yahoo!. Wonderful news! :-)
A very big thank you to everybody who believed in us along the [...]