Optimizing for better online conversion is, for the most part, something we do by examining our content and its layout, such as landing pages and immediate pages in our funnels – and hopefully applying some sort of testing methodology. This is a standard practice I most certainly agree upon, but I also believe that one needs to look outside this, sometimes, closed loop of pages. I suggest that you try using a Page Revenue Participation metric for your next Optimization routine.

Well, today’s the day! The book is out: Yahoo! Web Analytics: Tracking, Reporting, and Analyzing for Data-Driven Insights. I am super excited about this

- and even better, this coincides beyond perfect with the recent launch of YWA 9.5.

I am extremely happy to announce the new edition of Yahoo! Web Analytics. Beyond all the work one would expect in regards to general backend and scalability issues, we also had the opportunity to implement some exciting NEW features, such as: New Demographic Dimensions and New Psychographics Dimensions.

Forrester Research is updating their Web Analytics Wave Research from 2007, which back then evaluated the strengths and weaknesses of eight Enterprise Web analytics products against 127 criteria. 8 Web Analytics vendors have been chosen for the new 2009 report.

Today, just a simple note, for those who didn’t spot it yet, that the Web Analytics space have had bit of a shift in Japan.

* Yahoo! Web Analytics launched in Japan
* Digital Forest acquired by NTT Com

If you’re are in town for Search Engines Strategies New York 2009, do come by the Yahoo! booth and say hi!

- I’ll be around most of Tuesday and Wednesday.. And I am of course super eager to talk about anything to do with Analytics and online marketing… :-)

Microsoft just announced that they don’t want to play in the FREE Web Analytics Market. A statement which immediately brings forth the question; what is the future of free web analytics?

We are finally ready to migrate all legacy clients and partners to Yahoo! Data Centers. This is a process that starts over the next few weeks and will be executed during the coming months. You will not only be moved to faster data centers, but even more exciting, you will soon get the opportunity to use the updated version 5 of the tracking code.

Predictive Analytics World turned into my new must-go-to conference, especially for those of us who attended Emetrics over the last couple of years and are looking for a positive and perhaps a bit more hardcore supplement!

In 1999, Seth Godin taught us that opt-in is the right way to treat people regarding email. At the core of opt-in is notification and choice. Now that the public is becoming more aware of passive tracking technologies, the Web Analytics Association believes that there needs to be a clear, visible way for site visitors to make the choice to opt-out of web analytics tracking. Transparency as to what information is being tracked and how the data is being used is a must. It is simply an inevitable future privacy requisite from visitors on your website.