IndexTools Parting :-)

Low priority (very low actually). I was seriously thinking about how we, post closure, should amalgamate IndexTools and Yahoo from a product marketing point of view. Not necessarily an easy thing to do. However; with an image from ad:tech San Francisco and a Twitter message from Jim Sterne – transitioning becomes crystal clear! :-)

Farewell
John from Viant Capital holds up an energy drink (they were out of Red Bull’s) in front of the empty IndexTools booth at San Francisco ad:tech last week.

Salutation
Jim tweets a greeting invitation for the NEW me at Emetrics San Francisco - shows up in the next couple of weeks.



Besides those two splendid (and one really hilarious) inputs – what more do we need?

See you all at Emetrics San Francisco, and if Jim isn’t applying enough persuasion for you to go... Red Bull’s are on me! :-)

Cheers
Dennis, COOish at IndexTools

Emetrics Marketing Optimization Summit - Washington DC – 2007

I attended the Emetrics (Marketing Optimization Summit) in Washington DC earlier this week. And as always, with this mandatory event, everybody was there and every single minute was used ~ SUPER EVENT! .. It felt like I spoke to every single vendor, practitioner, industry analyst and blogger in the analytics (marketing optimization) industry, over the course of three days.

The following Web Analytics vendors participated as exhibitors:

• Omniture (OMTR)
• IndexTools
• Visual Sciences (VSCN)
• Webtrends
• Google Analytics
• Unica

You can catch a few comments from the show here:

• Emetrics Summit Presentations on Second Life
• Back from eMetrics Dec '07
• Emetrics Washington 2007: Consumer segmentation, personas and ...
• Emetrics: Blog Promotion and Measurement
• eMetrics Wrap-up: Am IA Psychic Marketer?
• eMetrics: Rethink SEM/PPC Analysis by Avinash Kaushik
• Live From eMetrics
• From Emetrics Summit: Google Analytics Revamps, Microsoft to Compete
• Exciting Announcements at eMetrics Today
  

...See you back home in Stockholm for the next Emetrics - Jim, Matthew and co.. :-)
Cheers

Emetrics San Francisco 2007

I returned safely yesterday, from a great Emetrics San Francisco summit! – No need for me to give you an update; as I am most sure we meet there already :-)
However; you can find some comments from my fellow bloggers here (NB: highly inflated with GA2 posts, but that is only fair, as it is a cool launch):

• Google Analytics Is Re-Launched: Do These Five Things First In V2
• Web Analytics Demystified, Incorporated
• All the news that is fit to Blog
• Emetrics Summit - San Francisco - Pre Day 1
• Emetrics Summit - Day 1 - a long, long day
• Jim Sterne's talk at Emetrics Summit
• Emetrics Summit Wrap up
• eMetrics, web analysts and social behavior
• From the floor of eMetrics
• new google analytics visualizations
• OX2’s involvement following Jim Sterne’s presentation at Emetrics London & San Francisco
• Eric Peterson launches his Company & Aurélie joins his Board of Advisors
• Google Launches Google Analytics V2 at Emetrics San Francisco
• Who’s laughing at Google Analytics now?
• Google Analytics V2: more details
• Four Gurus For You!
• eMetrics Summit

I think a meet every single person who matters in the Web Analytics industry (including most of the above) – and that alone justifies going there. I did a Video Interview with BlastPR and I will surely update this post if I get my hands on it.

Emetrics Summit Düsseldorf.

Just finished a fantastic set of authentic Sushi at an all Japanese speaking restaurant – not than I can complain about the good food at the Emetrics Summit Düsseldorf, which was super. However; this German version of the summit is still somehow limited by, the relative to the other summits, low attendee number.

On the fun side - I talked to Aurélie Pols from OX2 this morning’ish and after consulting Matthew I think I can conclude that we will be the only 2 persons, who will attend all 4 Emetrics in 2007.

Jim!! – bring out the medals, because Aurélie and I have to be the most “well educated people” out there. :-)

Emetrics London Video Interview: Dennis R. Mortensen

I had the chance to sit down with David White from weboptimiser and comment on Emetrics and the Web Analytics industry general.

David’s comments:
“Dennis from IndexTools explains why you should visit the next Emetrics Summit, He tells us what is in it for him, what is in it for you, why visitors enjoy the event and gives us one or two of his famous top tips.”

Length: 3.42 min.
Link: Dennis from Indextools (Google Video)
Entertainment level: high :-)



I think David has done some fantastic editing...

My comments to Emetrics London 2007

I attended Emetrics in London last week (..and just returned to the office) - and must say that this was definitely worthwhile. I think the biggest take-away from this show was the presentation by Vincent Kermorgant from Nokia, titled: “Implementing Web Analytics the Nokia way”.



What I liked about this presentation, was that it did not focus on the web analytics tool at all, it focussed entirely on the process of deploying and maintaining web analytics within a larger corporation. BUT there are a lot of good ideas that can be used at any level. Find Vincent’s whitepaper here: Implementing Web Analytics the Nokia Way: a Customer’s Methodology (PDF). If you do not have the time to read it, you will still be a lot wiser, just skimming the above picture. It is really good to see that focus turned towards processes and FAR away from features.

Friends and Contacts from the show:
As always; VERY nice meeting you Avinash – sorry for not being able to make it to the Dinner. I was happy to get the opportunity to meet up with the smart people from ox2 (Rene Dechamps and Siegert Dierickx) and I will see you guys (.. and Aurélie) again in San Francisco shortly. Jesper Lindhardt, congrats on the NEW Omniture business cards :-)... And Simon Gibbard shifted to VisualSciences, good to see you and congrats on your new business cards as well.. Sorry for bashing “you” on Price on the vendor panel. He he. Greg Kelton, Congrats on the GM role for Optimost!!

Finally... for those of you attending the US event - see you at Emetrics San Francisco in May.