Digital Marketing Event 2007 (DME) – Amsterdam

I just returned from another trip to Amsterdam, this time participating and exhibiting at the event: Digital Marketing Event 2007 (DME) - and I must say that I am once again stunned by the level of local knowledge!

I was speaking both days on the subject:

“Web Reporting vs. Web Analysis - Getting to understand that reporting on any metric at pure face value within a very limited context is unsound and should not be confused with actionable insight from analysis”.

But more about this in another post.

Tv4b interviewed me as well. It’s actually more like an infomercial when I see it again.. ha ha. But do go have a look :-)

Link: http://www.tv4b.com/index.php?page=watch&f_videoid=253
Length: 4.07 min.

N.B.
I think the VIDEO is only live and streamable for a week - so do let me know if it does not work anymore!